A small law firm based in Pennsylvania that specializes in criminal and DUI defense has seen a significant increase in online visibility and engagement through targeted SEO efforts. Over the last 90 days, the firm has seen a 368% increase in impressions and a 512% increase in clicks in "near me" searches alone.
One of the key factors contributing to the firm's success was a focus on local SEO. By optimizing the firm's website and online profiles for local search terms such as "criminal defense lawyer near me" and "DUI lawyer near me", the firm was able to increase its visibility to potential clients in the local area.
Another important factor was the use of targeted keywords throughout the website. By incorporating relevant keywords and phrases into the website's content and meta tags, the firm was able to improve its search engine rankings for a variety of criminal defense-related search terms.
In addition, the team also made sure that the website was mobile-friendly and fast-loading which helped to improve the user experience and increase engagement.
Overall, the firm's success in increasing online visibility and engagement through targeted SEO efforts serves as a great example of the power of a well-executed digital marketing strategy. With a clear focus on local SEO and targeted keywords, the firm was able to drive significant results and reach more potential clients in the local area.
