Retargeting is a practice and strategic way that one can reconnect with their website visitors, and position their ads whenever these visitors browse other sites over the internet.
Retargeting is very effective when you are trying to convert your site visitors ultimately to clients who are seeking your services. Its efficiency is further complemented by the fact that it's quite inexpensive and more convenient; since it targets an already interested audience with the kind of services you are offering. Like any other business, pool builders can benefit a lot when looking for ways to convert potential clients into committed customers.
Remarketing can be conveyed to the target audience in two ways, either in ‘image’ or ‘text format.’
How Retargeting WorksÂÂÂÂ
Whenever a person visits your website, a pixel is placed on your website that attaches a cookie on the browser of the person visiting your website. This pixel tracks your visitors anywhere on the internet and enables us to serve up the ads of your pool business to them. That includes showing these ads on popular social platforms such as Facebook and even on Google’s content platform.
Many potential clients visiting your website will be allowed another opportunity to see the services and expertise that your pool business offers. Not all visitors usually make impromptu decisions the first time they check your website, retargeting will provide them with another opportunity to make the desired decision. Remarketing enables the potential clients visiting your website to be convinced enough to seek your services.
In a practical sense, this is how remarketing works: When John visits a friends` home and finds out there is a new pool, he gets an idea of putting up his own pool, and immediately surfs the internet. He browses around and finally lands in your website page. But, before he makes any decision, inquiry or even shares the information with his wife, he gets an urgent call from his office and has to rush there immediately.
Lost opportunity? Not anymore!
John will be able to review your ad messages again whenever he surfs the internet on the next occasion. That is because every time he visits the internet, the pixel that was attached in your website dropped a cookie in John`s computer that will allow us to serve up the ad messages. Whenever John checks his mail, bang!, your reminder ad shows up. That will also mean every time he will log into his Facebook account, he will view your ads again. This allows him an opportunity to check your site again, and might likely lead him to take the next crucial steps like sharing with his wife (and visiting you as a prospective client).
Benefits of Remarketing Your Pool Builder Services
Remarketing, as a powerful advertising technique, has several other benefits that will help you convert your website visitors to faithful clients.
These benefits include:
Improved conversion rates - By displaying the interesting and convincing remarketing ads, it will help in convincing your website visitors, and convert them to customers. Monitoring your visitors' progress, especially those who have advanced to the point of downloading and filling out a form, asking questions or viewing more pages, are more likely to be converted to clients. These will ultimately lead to more sales as well.
Improved brand recall - Remarketing is a useful platform and opportunity to recall your pool builder firm as a brand, and remind the clients of the existence of your services and expertise. Remarketing can also display an ad message content that is available on your original website, and acts as a reminder whenever the potential clients view your ad messages.
Ability to target a specific audience - It is always easier to convince a specific audience when marketing. It is easier to convince an interested audience because you will be able to understand what they really need and tell them what you can offer. The ability to target the interested visitors makes it easier to know what the potential clients are expecting, and make the necessary changes in your ads for them to get clear message.
Improve the ad messages relevance - Remarketing enables the ads to remain relevant because the ad on the page visited by the potential client will always be displayed whenever she/he is on the internet.
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These ad messages remain relevant to the potential clients who were convinced in the first instance to view your website, and constantly display the ads again to these visitors which will ultimately convince and convert them into clients.
Minimize the marketing budget - Remarketing will enable you to constantly re-engage with your potential clients who can as well recommend your services to their friends or families when they seek pool builder service provider. Remarketing creates another chance for your pool builder firm to recall their services to potential clients. This is a very good advertising opportunity that will help you increase your market share.
Retargeting is an almost sure way of driving up the sales because you are targeting the already interested visitors who are easier to convince. Send us an email to discuss your retargeting plan and stop worrying about the ways to increase the number of customers, and concentrate on delivering your services.
