Well, first I want to thank you for reading this post, we really strive to help attorneys get more leads and clients... the right way. I wan to begin by talking about the importance of your Avvo profile, but first let me start off by giving Foamers a blatant plug for their local SEO for lawyers - If your small law firm has problems being found online, Foamers can help. Request a quote. Read our case studies. Free Consultations. Mobile-Friendly Websites - Lawyer SEO - Integrated Marketing.
All right! Let's start specifically with the resume section of your Avvo profile. The Avvo resume section is one of the easiest things to fill out, yet most lawyers don't understand the importance or take the time to fill it out all the way. Do you want to know why this resume is so important? Please watch this video I made specifically for you. And... notice the difference between your Avvo resume and theirs.
Avvo SEO for Lawyers
Ok, so anytime you do a search using adjectives like 'best' or 'top' you get results from lawyers that not only have a stable descent rating like 7 and above but more importantly, their resume is full with criminal defense case details, awards, past work experience, affiliations, notoriety and the like.
What Determines Avvo Rating?
Sure, Avvo also looks at many different factors when they rank the results, such as reviews, endorsements, legal answers, etc. But once that adjective 'best' is triggered, if your resume is below par that means you won't show up. That is why that resume section is so important (and Why You Need to Fix it ASAP).
This hypothesis has yet to be confirmed in research, but it follows from what Avvo has already said. That indeed, attorneys who claim their profiles and provide Avvo with more information tend to have a higher rating than those who do not. This message can't get any clearer! If you want a higher search ranking on Avvo, augmenting your profile is essential.
We hope you enjoyed this tip from Dave Collado, Senior SEO Strategist at Foamers, digital marketing company in San Jose! Want To Improve Your Website’s Visibility & Generate More Leads? Our SEO Services Can Help. Contact us today.
