The client is a full service branding and marketing consultant business that services the southern region of Scotland. This company had a relatively small website that had never ranked on the first page of Google and received little traffic from new prospects.
Location: Glasgow, Scotland, UK
Website: http://darwinbrandconsultants.com/
Technology: WordPress development, SEO
Before the Foamers Full SEO Service took control of this branding agency website, it was ranking on spots 11 to 20 on Google SERP for the keywords "brand agency glasgow" and "branding consultants glasgow" (sites ranked on a search engine's second or third page normally receive less than five percent of click-through traffic). Since it had not been properly optimized, the website wasn't ranking for "branding consultants glasgow" and "branding consultants edinburgh" at all, (multiple city + service oriented terms), which meant the Foamers' team had a lot of work to do.
Consequently, the client was missing out on procuring hundreds and possibly thousands more potential customers who were searching for a brand marketing agency in south Scotland where Manchester, Glasgow and Edinburgh are the main metropolitan areas.
After Foamers incorporated quality, optimized content into the website that attracted search engine crawlers, the branding agency site increased traffic for five different keywords: branding consultants glasgow, branding consultants edinburgh, brand agency glasgow, brand agency manchester and marketing consultants manchester. In fact, the site now ranks on the first page of Google SERP for all five keywords.
Search Engine Rankings - Before Service
| Keyword | |
| branding consultants glasgow | 17 |
| brand agency glasgow | 20 |
| branding consultants edinburgh | not found |
| brand agency manchester | not found |
| marketing consultants manchester | not found |
Search Engine Rankings - Three Months Later
| Keyword | |
| branding consultants glasgow | 1 |
| brand agency glasgow | 1 |
| branding consultants edinburgh | 1 |
| brand agency manchester | 1 |
| marketing consultants manchester | 2 |
In addition to enjoying dramatically increased traffic from all over southern Scotland, this agency also:
- Moved up 1,203 spots on Google
- Moved up 1, 167 spots on Bing
- Receives an average 222 unique visitors per month (compared to the previous 28 for only two keywords)
Expanding a business in a local area requires professional SEO strategies so that local customers can find the business quickly and easily. Foamers ability to develop local SEO techniques combines the methods of general SEO with specialized keyword phrasings that help companies attain high search engine rankings to attract and convert new customers.
