Big news for businesses using Google Business Profile websites: Google has announced that these sites will be phased out by June 10, 2024. If your business currently relies on a business.site or negocio.site domain, it's time to start planning your next steps.
Key Takeaways:
- Google Business Profile websites will be discontinued starting March 1, 2024, with a final shutdown on June 10, 2024.
- Update your Google Business Profile and consider creating a new website with a dedicated platform.
- Enhance your online visibility with Local SEO to attract more customers.
Google's Announcement: A Closer Look
Starting March 1, 2024, websites created through Google Business Profiles will begin redirecting to the corresponding Business Profile. By June 10, 2024, these websites will become entirely unavailable. This change marks a significant shift in how Google is handling its business services, emphasizing the importance of a standalone website for businesses.
Does This Change Impact Me and Should I Be Concerned?
As Google phases out its Business.Site websites, you might be wondering if and how this change affects your business. Here's what you need to know:
If you are among the many people who opted for the convenience of creating a website through Google Business Profiles, this update is particularly relevant to you. The upcoming discontinuation of business.site and negocio.site domains means that these websites will no longer serve as independent digital platforms for your business.
However, if you did not create a website through Google Business Profile and are instead hosting with services like HostGator or GoDaddy, this change will not affect you. HostGator, for example, is especially reliable and we've been using them for many years. Alternatively, if you're using website builders like Wix, Squarespace, Strikingly, or other standalone platforms, these particular changes will also not impact your website. These platforms provide independent hosting and website services separate from Google's Business Profile offerings.
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Not sure what to do? Talk to us...
As experts in digital marketing, we're here to guide you through these changes. We specialize in creating dynamic, SEO-optimized websites and managing Google Business Profiles. Our local SEO services are designed to boost your online presence and drive customer engagement.
Remember, countless potential customers are searching for services like yours on Google every day. Without a well-optimized web presence, you're missing out on vital business opportunities. Our Local SEO services are geared to elevate your ranking in search results, bringing those customers directly to your doorstep.
In Conclusion:
- The discontinuation of Google Business Profile websites highlights the need for a dedicated, standalone website.
- Updating your Google Business Profile and investing in a new website are key steps for maintaining your online presence.
- Enhancing your local SEO strategy is more important than ever to ensure your business stands out in search results.
Ready to adapt and thrive in this new digital landscape? Reach out to us at 408-6614699 for personalized assistance and expert services in website creation and local SEO.
