If you maintain a WordPress site with detailed business goals, it is essential that you understand how WordPress SEO can be used to benefit your site by gaining you search engine recognition. There is no other variable more important to the success of your site, than its ranking on Google and other popular search engines. However, this process doesn’t have to be long and arduous if you understand the fundamentals of WordPress SEO and implement them correctly for use on your WordPress website.
There is no luck or magic involved with gaining relevancy online or being seen by search engines. Black hat SEO techniques will hurt your WordPress site more than they actually help or leave you with a bad reputation. Therefore, it is necessary to use only good WordPress SEO techniques to gain higher rankings on Google. This involves having unique and informative content that is posted regularly, but is organized and structured in a way that is pleasing to search engine algorithms. It might be time consuming to write quality content, but it is relatively easy to structure your site using WordPress SEO techniques that really work.
Search Engines Judge a Site by its Title and Description
The title of every page of your WordPress site is important for both Search engines and your sites viewers. The basic job of your title is to inform search engines and viewers of the topic your content is related to. This best WordPress SEO titles also include relevant keywords that are appealing to search engine algorithms.
The title tags is one of the most if not the most important part of your on-page SEO.
Not only is your title relevant to gaining viewership, but your page description is important as well. This description is what search engine users are shown when results are presented to users on various search engine websites. Good descriptions have keywords, but they are also compelling and are constructed with your users’ needs in mind. Ranking high on Google is great, but you need users to want to visit your WordPress site based on your title and description.
It’s All in the Name
The domain name chosen for your WordPress website will have a direct correlation to gaining you higher rankings among search engines. Coming up with the right domain name involves walking a thin line. In some instances, WordPress site developers choose domain names that are independent of branding altogether and are simply filled with keywords. This might seem like an effective strategy, but often this just results in domain names that are too long and hyphenated to work as they were intended.
Instantdomainsearch.com is a very handy service that instantly checks domain name availability.
This is even more relevant with the new updates installed by Google dealing with exact-match domains. Therefore, the benefits of keyword stuffed domain names have almost completely disappeared. However, it is also not beneficial to have a domain name that is not keyword optimized in some fashion. The key to coming up with the best domain name option is to combine a term that is significant with your brand and a word that is keyword optimized. By using this technique you will have a domain name that has the best of both worlds, as it pertains to branding and WordPress SEO.
Search Engine Visibility
This concept associated with WordPress SEO might seem overtly obvious, but you would be surprised by how often this concept is overlooked by WordPress site developers. A site is only ranked high if it is able to be indexed by search engines, because all WordPress sites have a setting option that is labeled privacy this can be incorrectly chosen by those unfamiliar with how WordPress functions.
In the new dashboard you will find this setting under Settings -> Reading
By choosing the privacy setting option search engines are automatically blocked from your WordPress site. Many WordPress site developer’s use this setting during the development stages of their site, when content is not ready to be indexed and tied to the domain name. However, if you forget to change the privacy setting option your content will not be visible to search engines and will not be available to be indexed.
Nurture A Healthy Dialogue Among Your Users
Tools like social sharing, social tagging and user comments are a great way to add value to your site that is recognized by search engine algorithms. The most effective WordPress SEO techniques gain you higher rankings on Google, but also make your WordPress sit more beneficial and useful for your viewers.
Most comments added to your WordPress site will be focused on your topic and normally full of keywords.
This constant influx of keyword relevancy will ensure that your WordPress site is seen by search engines. Search engines are looking for relevant content and WordPress sites with constant comments are seen as timely and important. The amount of comments your WordPress site receives will also enable you to gauge if your content is compelling to your users.
In the end, having a WordPress site with unique and constant content will enable you to gain relevancy online and within search engine algorithms. WordPress SEO techniques can be used to make your site better recognized by search engines and more beneficial for your users.
