2021 has been a year of change- for the world, for the United States, and for lawyers. Many would agree that the turbulence of this year caused many unforeseen challenges. If you're one of the Lawyers who faced these challenges, you may be wondering if now is a good time to invest in SEO. After all, your competitors are probably doing everything they can to stay ahead. Fortunately, there are ways to get an edge on the competition without breaking the bank. Keep reading for some tips!
The internet has brought an incredible diversity of opportunities to people all over the world. No matter where you live if you have access to a computer and an internet connection, you can start your own business, publish your thoughts online, market yourself online for work or even date someone halfway across the globe—all from the comfort of your living room.
However, with all this opportunity comes a significant amount of competition. When the web began to really take off in terms of user experience and capability, it became easier than ever for law firms large and small to establish a digital footprint online. The potential pool of clients was now virtually limitless—and they were literally just a click away from you.
That sounds easy but the reality for most lawyers online is that their website will probably never be found—no matter how good it might be—without some sort of outside help. This is where lawyer SEO services come in.
SEO, or search engine optimization, is one of the most powerful forms of marketing currently assisting law practices large and small across the world. When executed correctly, it allows you to get your law firm in front of people who are actively looking for what you might offer—resulting in increased cases and revenue for your business.
What Is SEO?
law firm SEO is the process of increasing the quantity and quality of traffic to your website through organic search engine results. In other words, it's how many people find your site after performing a Google or Bing search against keywords that are related to what you offer or who you are as a company.
The basic idea behind SEO is to create content and publish it online that is specifically targeted towards both your audience and search engines. This way, when people enter relevant search terms into a web browser, your website shows up as an option for them with the intention of clicking and visiting.
This process can take some time, so you should expect that it will be a while before you really start to see any significant changes in terms of your website's traffic.
However, once implemented correctly, law firm SEO is often one of the most effective online marketing strategies for increasing clients and revenue for law firms all across the county. It can even result in attorneys changing or re-focusing their entire business model in an effort to take full advantage of the vast opportunities that are now available to them online.
Who Is An SEO Agency?
An SEO agency is a business—often large and well-known—that specializes in helping businesses launch or improve their own websites so that they can become more visible on the internet through organic search engine results. This is why it's important that you choose your San Jose SEO agency carefully.
There are a lot of agencies out there, but not all of them are cut out for what you need. Make sure to do some careful research before making any decisions about who you want to trust with potentially the future success or failure of your business online.
Some of the most common types of businesses that utilize the services of an SEO agency are attorneys, doctors, restaurants, and other similar local businesses.
When Is It Time To Hire An SEO Agency?
If your business is struggling to generate leads or sales online—despite having what might be considered a good website with lots of great content—it might be time to consider hiring an SEO agency to help you out.
Although there are several different ways to go about using an SEO agency, the most common strategy is usually referred to as "white hat" or "ethical." This standard usually comes with a focus on improving your website's visibility online without spamming or engaging in any underhanded behavior that might result in getting your site penalized or banned by search engines.
To clarify this further, "white hat" SEO is generally seen as being above board—not deceptive in any way—and focused on benefiting both your business and the people searching for what you have to offer online.
Why You Should Care About SEO
The truth of the matter is that if you want to be a successful business in today's world, you need to have an online presence. The internet has become such a critical source of information and communication that the failure to embrace it for your own company could mean complete and total disaster.
What's more, is that search engines like Google and Bing play such a vital role in how people find businesses online that you cannot afford to ignore them. If your business doesn't show up on the first page of Google, there is a very real possibility that your business is going to fail no matter how great it might be otherwise.
This is especially true if most of your potential customers are people who are searching for keywords related to your practice areas or who are located near to your business.
If your SEO agency has done its job properly, it should be easier for you to attract the attention of these people—and ensure that they come straight to you instead of wasting time and money on poorly-designed marketing campaigns.
You may also find that you suddenly start getting a lot more organic search traffic in general, which in turn will make it easier to attract new customers and bring more revenue into your business.
What SEO Can Do For You
The simple truth is that SEO can do an awful lot for you—as long as you hire the right SEO agency or SEO professional to help you get started. You'll find that if your SEO agency is any good, SEO can do everything from improving your web rankings with the various search engines to increasing the number of people visiting your website.
This can not only help you get more clients in general—which means that SEO is a great investment for practically any kind of legal practice but it can also have an impact on how much money each case is worth, as well.
A lot of people who come to Foamers Marketing & SEO initially do so because they are frustrated with the lack of results they've been getting from other SEO agencies in San Jose—or even their own SEO efforts. We know that not all SEO companies offer quality work, so we strive above and beyond what most people expect from this industry.
We have helped hundreds of businesses just like yours over the past 10 years—and SEO has played a major role in all of them since it is one of the most powerful tools available for growing your legal practice online.
