The client, a San Diego pool service company in business for over 30 years, decided to establish a more effective web presence during their rebranding process. Their goal was to develop a website that would both present a professional face to the public and increase search engine rankings and conversions.
Website: https://sandiegopoolservice.net
Their previous website was not effective, mostly due to poor user experience and nonexistent SEO. There were only a handful of inbound links and the site lacked both on- and off-page SEO. This resulted in no relevant traffic and very few conversions. In fact, the prior website didn’t even rank for relevant searches and didn’t show up on SERPs (search engine results pages).
Website Design + Full SEO Service Case Study
After a consultation with Foamers, the company signed up for both website design and full SEO services, with a focus on local SEO services.
Before they hired Foamer’s design and SEO team, the website was not ranking at all for their best keywords and was very poorly ranked for multiple city + service-oriented terms. Monthly traffic was practically nonexistent as poor optimization meant that the website was buried pages deep in search results. The very little traffic the website did see was mostly due to word-of-mouth and various forms of advertising, not through direct search.
What this meant for the company is that they were missing out on hundreds of potential customers every month, customers who were performing local searches on the internet for exactly the type of services the company offers.
There was a lot of work to be done.
The Foamers team went to work and completely redesigned the website and used general and pool industry marketing experience to add both on-page and off-page SEO, long and short tail keywords and phrases for pool builders and pool services, and concise evergreen content.
Foamers went on to create informative, keyword-rich topical content via a blog, which allowed for better internal linking and indexing by search engines. The Linking Team went on to create high-quality inbound links following best practices.
Within just three months of launching the new site and the full SEO services, the pool service company’s website skyrocketed in search results. The increase happened across the board but was most notable in local search results, which is right where their potential customers are looking for them. Most importantly, the company is now number one in Google search results for their main local keyphrase.
| Keyword | |
| san diego pool service | 1 |
| pool service san diego | 8 |
| san diego pool cleaning | 11 |
| pool cleaning | 12 |
| san diego pool repair | 14 |
| pool repair san diego | 15 |
Check out more case studies from our extensive portfolio!
Before hiring Foamer’s for their website design and local SEO, the company was attempting to rank for inconsequential keywords and phrases. By taking advantage of Foamer’s Local SEO services and ranking for the local searches that would bring in business for the San Diego company, the business has experienced both increased traffic and conversions.
