e-Commerce sites live from articles they sell online and for them shopping cart abandonment is a major problem.  A high shopping cart abandon rate, imply a lower conversion rate and the consequence is a loss of revenue. In this article we will briefly define the shopping cart abandonment, the problem as well as common approaches on how to improve e-commerce shopping cart abandonment. What is Shopping Cart Abandonment? Shopping cart abandonment is when a visitor enters the shopping basket and leaves before completing the checkout. This it potential loss for the e-commerce business as the visitor did not buy the articles. The straightforward consequence for the business is a loss of revenue. Understanding the causes of shopping cart abandonmen...

Article source: Graphic and Web Design Blog.