1- Keep it simple - Keep your template simple and easy to use so that the search engines can read it and assess its suitability each time your keywords are used.

In a frantic effort to deliver the latest technology we can never miss sight of the user’s perspective. The fact is, unless web users are able to understand, use and navigate quickly through a web site, it will probably not achieve its objectives. I am not suggesting that all web design solutions are simple. A lot of web sites actually deliver very complex online solutions, however, no matter how intricate the web design, the interface with the user must always be simple and clear.

2 – Curb Your Enthusiasm – while it maybe said that a picture speaks a thousand words, then by the same logic too many pictures can overlap a conversation, moreover, the right use of white space can improve comprehension for the viewer by indicating the relationship between objects or groups of objects – forcing the eye to the center of interest and reinforcing continuity.

3 – Use common-sense - Common-sense is sometimes said to be the least common among the senses, so take some common-sense steps to ensure that your website helps users find their content easily. Ask yourself this – is your content organized in an easy-to-read hierarchical layout? Are you using HTML links on every page, and does each page provide internal links in the text to help the search engine crawler find its way around? Does your site offer a site map and do you include a link to the site map somewhere on each page? And last but certainly not least. Do your pages contain relevant information that clearly and accurately describe your content and is that text clear, crisp and legible?

Part B: Once the site goes live

4 – More than your usual regular maintenance - Check your site often to get its search engine ranking and do research with your keyword to see what the search engine results are.

5 – Who Done It? Check out sites that are in the same niche as yours and try to determine why they are ranked higher than you. Perhaps they have higher keyword density or maybe it’s a simpler layout, or whatever the case might be.

6 – Your site has to have regularly updated content - nobody likes stale news; similarly, your sites content needs to stay fresh in order to continually hook and delight your primary audience. This kind of regular website maintenance may require a little bit of planning – be aware of seasonal trends for your business and feature relevant news articles, special promos, tips or tutorials that draw attention to your particular niche. In addition, your plan should provide a checklist with specifics “to do” items throughout the year, essentially you’d say, I’m doing x many newsletters this month or x number of post this week and keep a regular publishing schedule…

7 – Get a grip! – Nothing worth doing or having comes without effort, but it doesn’t necessarily have to cost and arm and a leg either. There are plenty of low-cost solutions out there, however you don’t want to leave loose ends or end up with a whole bunch of uncertainties, so if you’re unsure or unable to make your site fully functional and capable of being index by all major search engines on your own, then let a template customization specialist help you!

Should you wish to acquire more information about our template customization services simply get in touch and tell us what you think.