Last time I spoke to you about the importance of having a website for your lawn care business and also the importance having good and useful content, that is relevant to your niche, and useful to your visitors. We’ll talk more about that in a moment but now I would like to introduce you to a new video segment on the website called Lawn Care Marketing… Each week this new feature will feature a video screen cast with hands on tips to help you get more lawn care customers to your website.
In our first screen cast right here (Lawn Care Marketing On Page SEO Starting With the Title tag ) I go over a number of basic guidelines and best practices that will help you get more lawn customers by making your website more search engine and user friendly.
When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, determine the order of search results, and most importantly, what can you do to ensure your page appears “above the fold” (the portion of the computer screen that you can see without scrolling down) or number one for their target keywords?
Do a quick search online and you’ll find no shortish of websites with all sorts of very long and drawn out discussions on search engine optimization, as that is such a broad term, but essentially what I want you to focus on first, and what I tell all my lawn care clients to focus on primarily is what’s called “on page” SEO. On page SEO consists of 3 basic elements.
Title tag, Description tag, and Header tag…
Of course there are a number of other SEO tactics one might employ to get more lawn care customers, such as web analytics, content creation, viral marketing etc, but none of these work better or, in my opinion, are more affective faster than on page SEO for local search engine marketing.
So, whether you’re running a small landscaping business, a handyman service or if you’re self employed contractor, these three very simple steps, when done properly, are essential to getting top listing on Google…
Watch the screen cast above to learn more about these basic guidelines , starting with the so, so, so important title tag…
Foamers is committed to helping our lawn care clients achieve the highest return on their investment. Should you wish to acquire more information about our landscaping template customization services simply get in touch and tell us what you think.
So there you have it, you now know one of the most important steps you need to take to start making your online business thrive. In the upcoming weeks we will be continuing this discussion, under the heading, lawn care marketing, and show you how you can launch your very own landscaping website and have it work for you 24/7.
If there’s anything you wish to add on the subject of lawn care marketing, questions, comments, please feel free to share your thoughts and comments and keep checking back for more updates. See you real soon!
