Does Your AdWords Suck – What can we do for you?

Posted on 28. Sep, 2009 by Dave Collado in template customization

When it comes to traffic there are basically two ways to get targeted and interested buyers to go to your site. That is organic (search engines or writing articles), and yes like anything else with organic in the title this does require more time and rarely ever does it come with a guarantee, then there’s the alternative, which of course is pay per clicks (Google adWords and the like). And that is what I want to talk to you about – because once they realize that all you have to do to get an audience is to pay Google to get you traffic many make the huge mistake of thinking that just by creating an AdWords campaign their phone should start ringing off the hook. And that is never the case.

Think of it in terms of a blind date. A blind date occurs when the two persons going out on the date are meeting for the first time. Typically another person that knows both people helps initiate the date, however there’s never any guarantee you are going to meet Mr. right. Similarly in AdWords you can initiate a campaign and have interested individuals come to your site but nine out of ten if the landing page is vague, irrelevant or just plain boring – don’t really know how to tell you buddy, but don’t expect her to call for a second date.

Sadly though, people get desperate and despite how hysterically disastrous those blind dates were they still agree to go on other blind dates. Unfortunately for many would be marketers AdWords can be just the same – year after year millions spend thousands of dollars on stupendously unprofitable campaigns – is it because AdWords sucks? Well, maybe it does suck for them individually but it most certainly does not suck for millions of other marketers. So what’s their secret?

Well, the secret is not actually getting people to come to website it is in what you plan for them when they get there – so now I’m going to show you by example two of the biggest mistakes people make by not having the right landing page.

This one particular client had been running his campaign for a number of years, and he’d already spent a substantial amount of money on it, yet wasn’t seeing any real benefit – so what’s the problem here? The problem was that he was driving that traffic right to his home page, a home page that was a little vague to say the least, evidently because this is what he saw everyone else doing.

If someone told you to jump off a bridge would you do it? Don’t just do something with that traffic just because you see everyone else is doing it for all you know their campaign may not be making it either, nor do you know what they may or may not be trying to achieve.

A good marketing campaign begins by understanding what YOU’RE trying to achieve. And a custom-landing page is an integral part of every pay per click campaign. It helps to capture the visitor attention by defining what you want then to do, what you stand for and how your brand should be perceived.

Secondly, you want to capture that traffic and put it onto a newsletter list. Remember, people are going to need to see your offer more than once before they decide (that’s why we remember commercials), and the more expensive your item is the more times their going to need to see it before they decide to buy anything – so the landing page must have a way to collect information to put onto that list, so that later you can turn that list into profit.

So don’t just drive your traffic to an offer immediately expecting to win, but build a relationship with them first.

What can we do for you?

If you want to increase your return on investment and if your tired of the same old AdWords not getting you enough new business and your ready to increase your conversion rates – Then Foamers is ready to discuss your custom landing page or if you need a quote, or want us to built one, just get in touch.

We do all types of landing page for all kinds of businesses. That means that we can do a landing page with or without forms, with or without Flash or have it custom made to your requirements and we can link it right to your Google PPC campaign. Feel free to contact us now!