Archive by Author
Lawn Care Marketing – Creating and submitting a Sitemap (Episode 3)
Posted on 15. Feb, 2010 by Dave.
In this episode we start with the Sitemap. We go over all the basic topics such as – What is a Sitemap? How do I create a Sitemap for my lawn care website and where do I submit my Sitemap? I also posted some links to links to sites such as Google’s Webmaster Central and a number of other online tools that I think you’ll find very valuable in helping you attract more lawn care customers after you build your own lawn care website…
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Lawn Care Marketing On-Page SEO – Episode 2
Posted on 08. Jan, 2010 by Dave.
In this episode we introduce you to the META description tag, how Google indexes this tag, and how having it improves clickthrough and helps get more lawn care customers to your website – one fine point that we did NOT get a chance to mention in the episode was that you should always have a unique title and description for each page on the Website. That will help not only let you target different keywords, or each of your lawn care services individually, each page relevant to each of your services, this also helps Google minimize the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics.
Foamers is committed to helping our lawn care clients achieve the highest return on their investment. Should you wish to acquire more information on how you can launch your own landscaping website with one of our landscaping templates, and have it work for you 24/7. services simply get in touch and tell us what you think.
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Lawn Care Marketing and Google 101
Posted on 29. Dec, 2009 by Dave.
Last time I spoke to you about the importance of having a website for your lawn care business and also the importance having good and useful content, that is relevant to your niche, and useful to your visitors. We’ll talk more about that in a moment but now I would like to introduce you to a new video segment on the website called Lawn Care Marketing… Each week this new feature will feature a video screen cast with hands on tips to help you get more lawn care customers to your website.
In our first screen cast right here (Lawn Care Marketing On Page SEO Starting With the Title tag ) I go over a number of basic guidelines and best practices that will help you get more lawn customers by making your website more search engine and user friendly.
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Make Your Landscaping Website Thrive – How?
Posted on 14. Dec, 2009 by Dave.
By now, hopefully, most landscaping business owners know that its important for their business to have a real website, they know, or at the very least, they have a pretty good idea, of just how many people use the Internet in search for landscapers and local businesses in general. And I like to think that for the most part you’re probably already online, or your actively working towards getting that website.
Right?
However, for many the whole idea of doing a website, I suppose one could say, seems a bit simplistic – to think that all you need to do is build it and they will come, is really not the case – if you really want your new landscaping website to thrive, your going to have to try a little harder than that.
Maybe you’ve heard it said before, if you’ve read The 5 Pillars of Creating a Successful Website, you’ve read me talk about the importance of having good content, fresh content, regularly updated content etc, etc, etc…
And I frequently tell my clients that and the most popular response that I get is “But that sound like a lot of work…”, then there’s that small awkward pause, where I just want say, “You know what hard work is?”, instead I say, “Yes, it does require some effort”, and that’s true, that does equal work – “But!”
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What is The Single Most Important Online Marketing Tool You Absolutely Need to Have for Your Website?
Posted on 09. Dec, 2009 by Dave.
There is no doubt, being able to follow up with your prospects & customers is the single most important marketing tool you absolutely need to have in order to continue to grow and sustain your business.
To do that, and be affective at it, you need some sort of tool that allows you to organize and easily email your leads – where’s once text-based emails where consider the norm, and perhaps to this day you are still doing your marketing with basic text emails, there’s now a wealth of rich media, technology and functionality to consider.
One solution, which is what I use and recommend all my clients to use, is the help of something like CakeMail or add2it or PHPList, these tools really make it easy to send and manage your HTML messages. Phplist in particular is great because it has a built in WYSIWYG HTML editor that allows you to create and view your HTML message even before you send it out, plus it’s free! Other services such as CakeMail and the like, offer free newsletter templates you can edit.
Besides that, in our continuous commitment to help you achieve the highest return on your website Foamers offers custom newsletter template design, at just $179 a pop, in a number of different custom styles, such as…
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You Can’t Afford To Miss This!
Posted on 07. Dec, 2009 by Dave.
I was poking around today using CitySearch.com and Yelp.com, they’re both online directories that have detailed listings of gardeners, landscapers, and contractors in every major city in America. But as I am doing these searches, I’m seeing so many listings without a website link.
This is so ridiculous it’s mind boggling, why don’t they have a website? Your guess is as good as mine – there just so many important reasons to have your own website, yet, over 40% of small businesses do not. That figure is even scarier considering 82% of consumers turn to the search engines when finding a local business, compound that with the number of users accessing the web through handheld devices, the number of BlackBerry users alone is over 25 million – can you really afford to miss this?
One reason might be that you’re just confused about how to create an affective and affordable website for your small business, or perhaps you searching, but cant seem to find a designer who understands that their job is not just to create a website, but to help you make money. (That’s where We come in!)
Right now pick any template and the template is yours ABSOLUTELY FREE, PLUS another 20% off on our template customization services, all you have to do to get the discount and the FREE template, is order the customizations now!
You just ran out of excuses not to put up that website you been meaning to get around to doing. # Click here to view all Landscaping Website Templates
Should you wish to acquire more information about our template customization services simply get in touch and tell us what you think.
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The 5 Pillars of Creating a Successful Website
Posted on 04. Dec, 2009 by Dave.
1 – Stop Procrastinating
Many people simply spend too much time trying to make decisions about their website. While it is important to weigh your options carefully and make informed decisions, too much time spent wastefully trying to make a decision can cause a significant delay for a project.
So, what are you waiting for?
2 – Should I go Custom or choose a template?
Custom design evangelists often claim that the use of website templates only ensures that you have a design that looks just like someone else’s website. Primarily because website templates may be resold, they argue, web templates are not unique and may give your company an unprofessional, unpolished appearance, and that you should always opt for a custom site.
The truth, however, is that a good quality website template, in tandem with professional and affordable template customization, can provide you with a unique and high quality design at just a fraction of the cost of hiring someone else to do a custom design starting from scratch.
In fact, whether they tell you or not, just as a wise contractor makes good use of a blueprint to guide the construction of a building to its successful completion, every web designer also uses a template or basis as his or her guide in creating a unique and well-organized web site.
So right away, two clear advantages are time and money. Typically speaking it can take many days for a good designer to create a preliminary mockup of such quality.
Also, consider the time necessary to piece the original design into slices and the actual rendering of the design onto HTML and resources spent validating that code on all major browsers. The cost of which will most certainly be passed onto you, the client.
3 – Make some crucial decisions
Previously, most developers worked by a rule that you had about eight seconds to get the users attention once they accessed your site.
Today, the new rule is now four seconds.
Remember always: Have an undiluted clear-cut call to action. Don’t let them get distracted! On the other hand, pages that have only one goal outperform the rest simply because of the fact that having two goals requires communicating two messages.
This is a really big deal, and something you should definitely take into consideration, especially if you’re seriously considering launching an online business.
Nevertheless, don’t just try to sale them something, without offering something that’s of value to them, but at the same time you have to find a valance – too many pages on the Web give great information, and then tail off, you have to have a clear call to action, and a basic system to move them through your pages and don’t use too many unnecessary graphics.
If it’s true that a picture speaks a thousand words, then it would be wise to assume that too many pictures can overlap a conversation, similarly, if you’re turned off by endless popups, grating audio and graphics that look like they’ve been lifted from the Vegas strip, then you shouldn’t expect your Web site visitors to react any differently…
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Brand New Beautiful Templates – Plus a 20% Discount on all Customization
Posted on 01. Dec, 2009 by Dave.
While there’s a short break between Foamers promos let’s take advantage of it and concentrate on what this post is all about – the new templates and a discount! So today our suppliers have delivered a set of brand new beautiful templates! These new ones are now added to our website and guess what – each and every one of them is available for purchase with a discount!
Plus, you also get a 20% discount on all our custom web design, custom landing pages, custom Craigslist ads, landscaping website and handyman website template customization services + get the template FREE. And don’t forget to let us know what you think about this customization in the comments section of our latest template customization work!
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Black Friday Promotion
Posted on 27. Nov, 2009 by Dave.
Today as you know is Black Friday! And this in turn means you’re not leaving without an exclusive Black Friday Deal. We’re offering a nice 20% discount that you may use for any product at Foamers during two days – Friday and Saturday. So hurry up to Foamers and paste the following promocode at checkout: 9T49ul6bx3oB4POsr5VQ
Wait, BUT!!!! thats not all; today you also get 20% off on all our custom web design, custom landing pages, custom Craigslist ads, and template customization services + get the template FREE. All you have to do to get the discount is mention this exclusive Black Friday Deal.
FREE when you order customization before Monday 30th
FREE when you order customization before Monday 30th
FREE when you order customization before Monday 30th
FREE when you order customization before Monday 30th
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7 Tips To Get The Best Results From Your Website Template
Posted on 23. Nov, 2009 by Dave.
1- Keep your template customization simple and easy to use so that the search engines can read it and assess its suitability each time your keywords are used.
In a frantic effort to deliver the latest technology we can never miss sight of the user’s perspective. The fact is, unless web users are able to understand, use and navigate quickly through a web site, it will probably not achieve its objectives. I am not suggesting that all web design solutions are simple. A lot of web sites actually deliver very complex online solutions, however, no matter how intricate the web design, the interface with the user must always be simple and clear.
2 – Curb Your Enthusiasm – while it maybe said that a picture speaks a thousand words, then by the same logic too many pictures can overlap a conversation, moreover, the right use of white space can improve comprehension for the viewer by indicating the relationship between objects or groups of objects – forcing the eye to the center of interest and reinforcing continuity.
3 – Use common-sense – Common-sense is sometimes said to be the least common among the senses, so take some common-sense steps to ensure that your website helps users find their content easily. Ask yourself this – is your content organized in an easy-to-read hierarchical layout? Are you using HTML links on every page, and does each page provide internal links in the text to help the search engine crawler find its way around? Does your site offer a site map and do you include a link to the site map somewhere on each page? And last but certainly not least. Do your pages contain relevant information that clearly and accurately describe your content and is that text clear, crisp and legible?
Part B – Once the website goes live
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7 Top Resources to Download Free Website Templates
Posted on 16. Nov, 2009 by Dave.
Whenever we talk to a prospective template customization client we always get asked some of the same questions such as, how much for just a basic website, how long do the customizations take? – probably the one question we hear most is: What if I didn’t by my template here do you work on other people’s templates? Not as easy to answer as you would think, without knowing more about from whom or where you got your template. But typically, we can customize any template weather it be ours or not. In addition template customization is always delivered on time and we make sure that you have the most standards compliant web sites possible. With that said, I’ve put together for you a list of the 7 top resources to download free website templates, plus a special bonus.
1 – Style Shout
2 – Six Shooter Media
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Twitter Saturday Night Special
Posted on 14. Nov, 2009 by Dave.
We don’t know if you noticed (some of you surely did) but today we gave out a discount code on our Twitter account. It was a 20% discount for everyone who wanted to use it, no limitations – except for the fact that it’ll expire Saturday night . BUT! Tomorrow we’ll be giving out another sweet discount, even a better one. So you might want to follow us on Twitter – in case you still don’t for some reason – in order to be able to use the discount code tomorrow.
Plus, if you still haven’t, check out these FlashMoto CMS templates… this product is so amazing, you can edit your content right on the web page and you don’t have to know Flash or anything – everything is basically drag and drop, which is techy for cut and paste. Plus, SEO and deep linking features and even a Google Analytics tool that lets you measure your customers click path, so you really should check it out….
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FlashMoto CMS Where Simplicity Meets Multimedia
Posted on 13. Nov, 2009 by Dave.
One thing that I hated about developing with Flash is how everything might be just fine one minute and suddenly it just decides to shuts down the next. Though I must admit that Flash is always very cordial. It will say something like, “Flash has encountered a problem and needs to close,” that it is very sorry for the inconvenience, and that it is nothing personal but there’s no time to waist, it must relieve itself at once. And, me being the agreeable person that I am, will simply click “OK” and watch desperately as all my work just disappears, never to be mentioned again. Of course, we no longer have to worry about any of that with FlashMoto.
(its easy, try it)
DEMO
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Check out our latest template customization work!
Posted on 04. Nov, 2009 by Dave.
We’re proud to announce the launch of two new websites!
Absolute Landscape came to Foamers to to update the look and feel of their old website and to increase the functionality of the site. Foamers developed a site that was clean and easy to navigate. We also customized a site that exemplifies their excitement for custom tailored landscapes, educates and engages customers, and helps distinguish the company as a leader in the industry.
Site makeovers are one of our specialties along with photo gallery script installation, and template customization.
The newly designed, and still-in-production Stone Pavers Inc website, we thought might make an excellent opportunity to show off our process in progress. And to give you an insider’s look on some neat ideas and creative solutions we bring to the sites we customize. We are all very excited, and I can’t wait to see how the project takes shape, so be sure to check it out and share it with your friends!
Should you wish to acquire more information about our template customization services, drop us a line or call and tell us what you think.
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15% off Sale ends Today!
Posted on 02. Nov, 2009 by Dave.
Just a quick reminder, today is your last day to get 15% off on all our custom web design, custom landing pages, and template customization services + pay nothing for the template. All you have to do to get the discount is mention the newsletter.
Here’s What Else You Get For FREE…
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We are extending our sale!
Posted on 31. Oct, 2009 by Dave.
Due to the overwhelming response on our Huge Fall sale, we are extending our sale through Monday, November 2nd! Don’t miss out – Great Savings.
If you order template customization before Tuesday, November 3rd you will receive 15% off the cost of customization, plus pay NOTHING for the template. And don’t forget all of our clients receive 20% discounts on all individual template purchases.
*** BONUS: To sweeten the deal and make life easier for our new clients, we are throwing in 2 years free hosting for the complete site. Never worry about transfer headaches or monthly fees; we’ve got it all covered. You’ll never have to pay one cent to host this site. You will be free to run it on our servers for 2 whole years — and we’ll take care of any technical issues that arise.
*** SPECIAL BONUS: But even that’s not all! We’ll renew the domain name for another 12 months for you, so nothing to worry about for another year.
Pondering whether to order customization? If you ponder much longer, you could pay more than twice as much.
Foamers Huge Sale continues through Monday. On Tuesday, prices will go up – party’s over!
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The Fact That Your Competitor Has A Website Means What?
Posted on 26. Oct, 2009 by Dave.
Every business needs a website. I’m sure I’m not the first to tell you this.
Just think about how many times you’ve come across a competitor’s website while browsing the web, or how many times you’ve seen your competitors web address on one of their company vehicles? Theirs is probably full of information and has a very appealing presentation and layout.
It should be obvious!
The fact that your competitor has a website means that you should have one also. If you are thinking of business expansion and reaching out to customers, a website is probably your best option.
The point is, today, there is no reason for any small business not to be on the online, and not just online, but online in a professional, powerful way. That way, when a customers want to find your business easily, they will.
If not, they’ll go somewhere else.
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Our latest template customization project – EliteScapesDesign
Posted on 20. Oct, 2009 by Dave.
We’ve been a little slack posting examples of new work with the latest addition to the family, baby Austin, arriving on Oct the 8th, and all the changes at http://foamers.net but that doesn’t mean that we haven’t been busy.
Our newest template customization is for http://www.elitescapesdesign.com/. This landscaping website has a very nice layout. It is simple yet dignified – very fitting for a company committed to quality craftsmanship landscaping. We are very happy with the way the template turned out, but they are still moving in so there are a few small things that still need to be tweaked.
In addition to the striking design the website uses the “lightbox” functionality and feature to let you preview and see image from the portfolio, that really help distinguish their portfolio from the thousands of other landscapers because the functionality is very smooth and easy for visitors to use.
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Our huge sale just got a little bigger!
Posted on 20. Oct, 2009 by Dave.
Our huge sale just got a little bigger! Right now, save an extra 15% OFF on all customization services.
But even that’s not all! Order customization right now and pay NOTHING for the template!!! Plus the *’Huge Fall sale’* will still feature 20% discounts on individual template purchases. Buyers may elect to purchase a single template for as low as $20, or get 15% OFF customization and don’t pay anything at all for the template.
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The Latest Custom Craigslist Ad Design: Robert Kravath
Posted on 18. Oct, 2009 by Dave.
Hey Now, we just wrapped up work on the new custom Craigslist Ad for Robert Kravath. We were very happy with the way this custom ad turned out and evidently the client is too. He has already made several post, and it looks like new post are being added almost daily.
One of the neat things about getting a professionally designed Craigslist ad from Foamers, is that you are not just getting a static JPG, you are getting the .psd sources file which includes the custom ad’s source file usually in a sliced format which allows you to customize, and make changes, and edit it as you see fit.
So what you may not realize is that you pay once for the custom ad, and then you keep this reusable tool that is easy-to-edit, and even 6 to 8 months down the line it is still very adaptable, very useful.
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