Posts tagged as:
Template customization
This Month’s Site Makeover - Handyman Website
One of our most recent projects is topcathomerepairs.com, I usually don’t blog about each new template we customize, and specially I never blog about the templates that are not even live yet, but since I have been talking about search engine optimization, and the importance of getting off on the right foot, I thought today I’d make an exception.
This handyman website is a makeover I designed for a great guy named Tom. The design was inspired by template No. 15132, designed by author Cotton.
I’ll be showing you Tom’s new handyman websites in just 2 days, but before we look at the makeover, lets see what’s wrong with Tom’s old site
1- Dated design: To say the design is somewhat dated is putting it lightly. If Tom hadn’t told me otherwise, I’d have guessed this site was a relic from the Clinton administration, due to the way it been put together. The poor design and other elements, such as the droopy wallpaper and bad contrast, make the site feel homemade, rather than the front for a professional business.
2- Odd Copywriting: Tom needs to sort his site’s copy out. The introduction text asks questions about home improvements, but it doesn’t offer answers or an immediate number to call. This kind of site is all about marketing and trying to encourage someone to pick up the phone and talk to the company that owns the website. To that end, the website needs a clear marketing “call to action”.
Quick Tip!
Here are a few examples of common and effective “call to action” phrases.
1) Call now!
2) Using your credit card? Click the “Buy It Now!” button to purchase this product
3) For a short time only
4) Act now – offer expires August 31st
5) Get a free e-book by joining our newsletter NOW. Click here!
3- Very bad Code: Tom used Yahoo Sitebuilder to put the website together, so it’s really no surprise that the code is terribly bloated, with dozens of redundant and misused tags. These make the site take longer to download, and may also reduce his chances of being indexed with Google.
In my opinion, free website builders can be a bit misleading and hurt more often than help. This goes back to that big misconception, that if you build it they will come –
This is not True!
You must have at least a rudimentary understanding of how search engines work, Yahoo Sitebuilder, FrontPage and the like, are not suited to help you with that, nor can you trust the code being generated to provide you with optimal search results, whereas with a template customization specialist you’ll always have someone who can ensure that Google can crawl and index your site.
Those are the bare bones basic 3 I wanted to pinpoint, but I know there is a lot of other stuff too, so fell free to use the comment box below to make your own list, and tell us what do you think the biggest problems are with Tom’s website, or better yet, let me ask you this, does your site need a makeover? Does your handyman business need a website?
We can help you build your own killer handyman and home repairs businesses website in just a few easy steps!
Don’t let inexperience tarnish your company’s image.
We provide professional template customization, and we are committed to helping our clients achieve the highest return on their investment, and that involves performing an in depth analysis of your online business as well as its competition before providing you with a proper SEO strategy.
Here’s the deal!
For a short time only, order template customization and Save 25% PLUS, We will even through in the Template FREE!
The consultation is free, the quote is free, no pressure, no hype, none of that. We’re here to take care of you the way we like to be treated. Premium website templates, professional template customization and excellent customer care.
Remember if you don’t know anything about HTML or, if you simply just aren’t sure that you will be able to make your handyman website fully functional and capable of being indexed by all the major search engines, then let a template customization specialist do it for you!
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The Holy Grail Of Internet Marketing
A well optimized website with ranking on prominent search engines (Google, yahoo and the like) is the holy grail of Internet marketing.
According to the Census Bureau, revenues from online sales have grown by nearly fivefold from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007.
And, in July 2008 alone, there were almost 12 Billion U.S. searches conducted on the top search engines, according to Search Engine Watch.
Nevertheless, many small companies are going online without a clear niche marketing strategy, while other think that if they simply built it, they will come.
Are you one of them?
Nothing could be further from the truth.
Sometimes what you do wrong is every bit as important as what you do right. Make sure your search engine optimization gets off on the right foot.
Search engine optimization should be your main priority – it is the major determining factor in the success of your online business
But how do you go about the process of search engine optimization (SEO)?
When you purchase template customization – what you get is a unique blend of search engine optimization along with the customization. Working the two together provides you with a highly targeted and cohesive website.
Planning your SEO strategy.
Phase 1.
Choose any template - once the selection is made, your template customization specialist goes off to turn the template into an actual website
Phase 2.
The second aspect of customizing your template that should not be forgotten – search engine optimization (SEO) optimizing is the process your template undergoes in order to help it achieve the best possible ranking.
Throughout the whole project we consult with you, one on one, to help you develop your strategy, set short-term objectives and offer you tips and tools to monitor progress.
Quick Tip!
Title and meta description tags.
The title tag is located at the top of your html page, and it tells the search engine what your page is about. Despite its simplicity, the title tag is crucial to on page optimization, and it should include your main keywords.
The meta description tag shows up in all search engine and contains the description of your web page shows.
This should contain your keywords, without spamming, written preciously and objectably, after all, this will serve as the first line of contact between you and the prospective buyer
Yes friends, today’s web design techniques have evolved with the internet and the demands for search engine friendly technical web coding. Don’t let this opportunity pass you by!
What is more, if you order customization right now, we will through in the Template FREE! PLUS another 25% off on all template customization, from now until December 31st!
Chat with a template customization specialist, get a free template and save an extra 25% off customization, a $100 savings.
The consultation is free, the quote is free, no pressure, no hype, none of that.
This is a limited time offer so don’t delay!
We’re here to take care of you the way we like to be treated. Premium website templates, professional template customization and excellent customer care.
Order Customizations Today and Save 25% PLUS We will even through in the Template FREE!
If you’re seriously considering taking your business online, do not let inexperience tarnish your companies’ image.
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FREE Website Template With Any Customization Order!
Today we start something bigger than an ordinary discount - it’s the tremendous discount! For a limited time, order customization and pay NOTHING for the template, PLUS another 25% off on all template customization, from now until December 31st! Yes, you read correctly. From now till December 31st we have an unbeatable offer on our entire stock of premium website templates, and template customization services.
All you need to do is choose a template. Once your selection is made, contact us with some general information (e.g. some suggested color schemes, colors to avoid, styles or websites that you likes etc), a template customization specialist will work with you, one on one, to answer all of your pre-sales question.
The consultation is free, the quote is free, no pressure, no hype, none of that. This is a limited time offer so don’t delay! Chat with a template customization specialist, get a free template and save an extra 25% off customization, a $150 savings. We’re here to take care of you the way we like to be treated. Premium website templates, professional template customization and excellent customer care.
And if all you need is the template, during this special offer there will be a crazy 15% discount on our entire stock of website templates. That’s every category imaginable 15% off, everything from - Website Templates, CRE Loaded and Zen Cart templates, Joomla and WordPress themes and other types. This Is The Opportunity You’ve Been Waiting For!
And remember that if you don’t know anything about HTML or, if you simply just aren’t sure that you will be able to make your website fully functional and capable of being index by all the major search engines, don’t let inexperience tarnish your companies’ image. Hire a template customize specialist, and take advantage of this fantastic offer!
Free template offer processed after payment for template customization is received; 25 percent off customization offer also valid on pre-purchased templates or templates purchased elsewhere.
If you’d like to discuss a template or if you need a quote, or anything else, drop us a line. Be as specific as possible it will help us to understand your needs better so we would be able to give you our accurate price.
Contact us, and get your quote today!
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Find Out What Clients Really Want
It seems like yesterday when I could just fire up Notepad, write a couple of lines of HTML and that’s all there was to it. In today fast-paced, new media centric word however, all that’s changed. Now we’re exposed to so much that clients naturally want and expect to receive a lot more. But are web designers keeping up with the flow?
Then again that’s just the nature of the beast, I think. I mean, bottom line, understanding how clients think and knowing how to talk to them can help you meet expectations and win new business. Similarly mismatched expectations are one of the biggest causes of customer dissatisfaction and you should try to avoid it, but how?
Clients come in as many varieties are there are small businesses. Some know exactly what they want, some have a relative idea and yet others honestly wont understand a word you say. In every case, its your responsibility to become all things to all men, so to speak.
And so to the lunatics I became as a lunatic so that I might win a lunatic. To those who were aesthetically incorrect I became as one who is aesthetically incorrect, although I am not aesthetically incorrect, that I might by all means save some.
And as for mismatched expectation, one, always keep an open line of communication and two, to avoid disillusion later on why not start with a ready-made web design template.
The main template advantage is that the client can preview the appearance of the future website before you start to work. A template is just a pre-made web page “without the text”, very similar to templates in Microsoft Word, or any other where what you see is what you get.
Ultimately the sites that matter are those that have something interesting to say and not the ones with all the fluff, void of any significant content, but that’s another discourse…
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