affiliate program

We have all heard of pay-per-click (PPC) and have seen it rise to become the primary form of online advertising in the space of only a few years. Most webmasters carry PPC ads on their sites these days, be it Google or any of the other PPC providers such as Yahoo or Miva. But how many people have heard of pay-per-play (PPP) and will it work?

As the name suggests, rather than getting paid for each ad-click, webmasters will get paid for each ad-play. A play consists of a five second ad each time a page is loaded that has the PPP code installed. It is a sound based ad that will be based around brand advertising rather than trying to sell a particular product. If the user stays on the page they will not continue to get ads, it is the just the single five second ad, unless they refresh the page.

The million dollar question though is, will PPP work? Sound can be really irritating for website visitors, especially when they are not expecting it. This in itself might deter some webmasters as it might scare their visitors away. On the other hand, it is only a five second ad and if enough websites adopt it, maybe it will become the norm and people will just get used to it.

As a webmaster myself I can see an immediate opportunity to make some quick cash from PPP via traffic exchanges and in particular, auto traffic exchanges. Most traffic exchanges require a page view for between twenty and thirty seconds and we all know most surfers are simply trying to build up their surfing credits. If I put the code on a page explaining what PPP is, surfers will get an ad alongside an explanation and on an auto traffic exchange that page could easily get hundreds of views per day. Each time an ad plays, I am earning a commission. And there are plenty of traffic exchanges that allow sound, so I can’t imagine this will do anything but earn me some bucks.

However, I will still need to be convinced of the risk/reward of putting the PPP code on all my website pages. I’d be really interested to see what other webmasters think about the risk/reward of PPP ads. The risk as I see it is that my visitors will be scared off. The reward is a commission for each ad played. While I intend to take the opportunity of earning some money from the traffic exchange concept, I am not yet ready to dive on in and put the code all over my site.

And what about the advertisers?

Most advertisers looking to promote a brand will be fairly large corporate type advertisers. They will only be attracted by PPP if it is widely adopted by webmasters. They are unlikely to experience the benefit if their ads are primarily being played in traffic exchange type environments. Corporate advertisers will want mainstream coverage. But they will only get mainstream coverage if webmasters are prepared to adopt the concept for the majority of their sites.

We seem to have reached a classic catch 22 scenario.

So are there any other considerations? The website that is currently signing up webmasters for the PPP launch on 1st February 2008 has an Alexa rating of 25000 but a Google page rank of 0. That means some serious marketing is going on behind this program. The website hasn’t been around for very long as borne out by their page rank but already they have enough traffic to put them in the top 25000 websites on the internet. Sure, a three tier affiliate program will help but nonetheless, there must be some serious money behind them. Further, they claim to be backed by a major search engine, as yet unnamed.

In short, I am yet to be convinced by PPP and whether it will work over the longer term. However, on the basis that it might work, I’d like to be a part of it. I’d also love to hear the views of other webmasters.

About the Author

Simon is the webmaster of the netSuccess Directory and a pay-per-play affiliate

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This article highlights the top ten reasons to try the Internet Audios Ads affiliate program by Pay per Play.

#10. Internet audio ads give you the ability to sell advertising. They are backed by one of the major search engines and intend to put money usually paid by big corporations to television and radio networks into the pockets of it’s internet audio advertising affiliate members. They have affiliate programs on both sides of the program.

#9. Internet audio ads already have a large pool of corporate and mom and pop shop advertisers.

With current advertisers on board they have the ability to serve 7 …#34; 10 million ads per day, 7 days a week. They have the infrastructure to serve up to 9000 paid ads per second. That’s 3 quarters of 1 BILLION per day!

#8. Internet audio ads do not requires management on your part. There are no banners to maintain. No banners to upload. No ads to link and no information to enter into databases and/or rotator scripts.

#7. Internet audio ads is risk free. There is no signup fee. There is nothing to buy. All you need is a website, a blog, or even just a myspace page. You can play internet audio ads on any page that you are able to insert the javascript code that they give you.

#6. Internet audio ads take up zero space on your website. All that is required is for you to ad a few lines of javascript to any page on which you would like to play. Ads on a page can look ugly and take up lots of space. With internet audio ads you can make money from ads that don’t clutter your site.

#5. Internet audio ads are contextual and geographically placed. These ads will match the content of your site whenever possible. They will also play ads that are relevant to your location, helping to support vendors right in your neighborhood.

#4. Internet audio ads has a generous payment structure. You get paid for ads that are played on your site. You get paid for ads played on any site your refer. You get paid on any ads played on sites your referrals refer. The payment structure goes three levels deep. This means you can make money without even having ads on your site!

#3. Internet audio ads do not require any user action to make money from them. Ads will be played to any visitor that has javascript and flash enabled. They do not need to click on ads that take up space on your site. This is why they say you get paid per page load.

#2. Internet audio ads do not steer visitors away from your site. This form of advertising is passive, and so is the income that comes with it. Just think, you can get paid for ads people don’t have to click, that don’t take up room on your site, and that doesn’t steer visitors to another site. What else could you ask for?

#1. Internet audio ads is an all new program presently moving through testing phase. Become a core member today! Soon the ability to sign additional people up will only belong to the core group of members that get in before the deadline. Sign up now and you will be able to take advantage of the referral program forever, forever growing your down line and paychecks.

About the Author:
J. V

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