October 2008

Whenever we talk to a prospective template customization client we usually get asked some of the same questions such as what do I need to do next, how much for just a basic website or how long does it take? However, very seldom does anyone ask the question. How will you personally optimize my template for the search engines?

The truth is we are committed to helping our clients achieve the highest return on their investment. And that includes adjusting your webpage in order to improve its position in search results. Thus included in the customization price you’ll also receive what we consider to be the most appropriate search engine optimization practices. Watch this video to learn more about what goes into atomizing your template for the search engine spider

Share This

Today the W3C, which sets the standards for Internet development, recommend CSS for nearly every aspect of web design. That is because CSS designs like these CSS templates are accessible flexible and adaptable. In this video tutorial we’ll explore some of the benefits of CSS and also demonstrate a really neat features in Adobe Dreamweaver CS3 called Device Central which allows you to preview what your template will look like on a cell phone and many other hand held devices.

Of course, should you wish to employ our design team to customize your CSS template simply jump on over to the contact form and tell us what you think.

Share This

What are you waiting for?
You can have a website just like any of these you’ll find bellow for only $380. What are you waiting for? Give your business a more professional and prestigious edge over the competition right now! You’ll be amazed when we show you how you can have professional template customization on anyone of our website templates custom-made to the specific needs and goals of your business for only $380.

Foamers provides a wide range of premium website templates together with professional template customization to fit your individual business needs. You can get just a basic website off of anyone of our templates for $380 that includes the following -  Adding your logo, changing all links (commonly known as buttons), adding a contact form, and up to 5 whole pages of content.

Start by  -  choosing a template. Once your selection is made, contact us with some general information (e.g. some suggested color schemes, colors to avoid, styles or websites that you likes etc).

Basic Package -  $380
 -  Customizations: Adding your logo, changing all links, graphics, text, making sure that the contact form works as well as integrating the customers content throughout 5 pages.

How is that possible?
This is possible because, Foamers only uses website templates from the world’s leading providers and every template we customize comes already built and thoroughly tested by a professional web designer, as apposed to hiring some web design studio who’s in-house talent (or lack thereof) is full of print designers who’ve moved over or full of programmers who fell into web design and are nothing more than a bunch of hobbyists.

Consequently, since we do not develop from scratch but because every web template is made by a professional that understand layout, white space, typography and the like; this enables us to pass that savings onto “you”, the client.

Frequently Asked Questions
Whenever we talk to a prospective template customization client we pretty much always get asked some of the same questions such as Do you customize templates bought from other websites, what do I need to do first?

Thus here’s a basic summary of answers to all of the most commonly asked questions. Nevertheless if you have any additional questions please feel free to use the comments form below and I’ll get back to you.

Can I see some examples of your template customization? -  
What if I want to change something afterwards? -  
Do you customize templates bought from other websites?
How do I get started?

What do I need to do first?
Start by choosing a template. Once your selection is made, contact us with some general information (e.g. some suggested color schemes, colors to avoid, styles or websites that you likes,). Then at your convenience we can contact you to review your projects objective, answer your pre-sales questions, and provides you with a customization quote.

Can I see some examples of your template customization?
The best way to demonstrate just exactly what we mean when we say, “We will customize any template to meet your individual business needs.” is to show you our template customization portfolio. These before and after pictures will give you an insider’s look on some neat ideas and creative solutions we bring to the templates we customize.

Top Models Marble & Granite
Industry: Interior design remodel
Here is a good example of our Basic HTML Template customization Process; Top Models Marble & Granite included a total of six CSS (cascading style sheets) pages, a photo gallery, logo and custom contact form. The entire project was developed off of Template No. 16980 designed by author Svelte in just little over two weeks and it clearly depicts how regardless of what the budget may be, we take great pains to customize the best website we can for our clients.

Client: Joanna Vargas Skin Care Salon
Industry: Health and beauty
The design and development of the Joanna Vargas Skin Care website involved a full-flow of ideas between the client and the designer… Foamers delivered design and development with a clean simple feel uniting the original site with Template No. 13577 an original CRE Loaded theme by author Di. CRE Loaded software is a powerful CMS (Content managements System) that allows you to manage an online store and drive every page without any prior HTML knowledge.

Client: Paradise Concrete & Hardscape
Industry: Residential hardscaping and landscaping
Working with Flash templates is always very fulfilling and exiting. Paradise Concrete & Hardscape approached us with a request for a much needed redesign that could really accentuate their landscaping company’s image and services. Ultimately they decided to use Template No. 11828 an original design by author Delta. In addition to customizing the Flash site, we implemented Cascading Style Sheets throughout each page to generate larger more crisp and legible text without the use of Flash fonts.

All About Your Garage
Industry: Home improvement
Template No. 7851 is a Flash Site originally designed by author Val. Our client, a garage solutions expert, wanted the website to speaks volumes of the company’s garage solutions and services. Besides the basic Flash template customizations which included integrating the customers content throughout 5 pages, Foamers introduced a series of fluid Flash motion menus highlighting All About Your Garage’s most important products and services.

Do you customise templates bought from other websites?
Of course we do. We can customize any template weather it be ours or not. In addition template customization is always delivered on time and we make sure that you have the most standards compliant web sites possible.

Changes/Modifications
Make revisions to your original service request with up to three rounds of changes at any time during the course of the project.

Sincerely,

Dave Collado
Senior design consultant, Foamers.net

Share This

In the previous article you had a chance to whet your appetite to the flavor of a successful campaign as Frank Rumbauskas a Google-Certified AdWords Professional gave us a number of tips in How to Use AdWords to Explode Your Business. Now we’re going to talk about conversion.

The term “conversion” as it’s referred to here isn’t the adoption of a new religious identity, or a change from one religious identity to another, though for some it does entail the sincere avowal of a new belief system. In online advertising, a conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead.

How do I create a high quality landing page? First of all, if you’re putting money into driving traffic to a page, whether it’s through AdWords or organic search result (listings in search engine results pages that appear by dint of their relevance to the search terms as apposed to pay per click advertising), wouldn’t you agree that the content of that page should be worth every dollar you spend?

I think we’ll all agree, traffic is absolutely necessary and good in abundance, however, until your visitors actually convert you’re not making any money. In other words, no amount traffic equals conversion if your landing page, simply put, sucks ass! No matter what that conversion happens to be, either sell a product or collect and email address, you want people to take that action.

Clearly then, for conversion to occur the overall aesthetics and user friendliness of your landing page weigh heavily on the success of your ad campaign. With that said, here are the fundamentals.

Your landing page must be super-relevant. For instance, having your keyword in the landing page headline will get the visitors attention. It will tell the visitor the page is relevant to what they searched for. Doing so will more than likely increase your chances of having the visitor remain on your page long enough to read your shpill and possibly convert.

You landing page must have an undiluted clear-cut call to action. Give then only one option, the option to convert. Don’t let them get distracted! Pages that have only one goal outperform the rest simply because of the fact that having two goals requires communicating two messages. Remove any navigation links, outbound links and advertisements from your landing page. Your goal is to convert, convert, convert. Keep it simple and to the point.

Select the right look and placement for your message. Here’s an exercise: think about yourself. Think about your car, your clothes, your favorite brands, restaurants, radio stations and fave sites online. In all that you do, you CUSTOMIZE your life. Similarly, you must customize your web page to speak to your ideal visitor. Keep everything on the page geared toward making that individual feel comfortable.

When at first you don’t succeed test, test and retest. You can use web tools like Google Analytics to track how effective that content is in getting you conversions, but tracking won’t tell you how to make your content more effective. Experimenting and evaluating your results will enable you to identify what users respond to best so you can create a page that will be more effective in getting the business results you want.

So, as my shameless plug, I’m leaving you a link to one of my own landing pages so that you may see and study hands-on how to apply what you just learned. Likewise if you want to discuss your landing page or if you need a quote, or want us to built one, just get in touch.

Share This