Make Your Landscaping Website Thrive – How?
Posted on 14. Dec, 2009 by Dave in Lawn Care Marketing
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By now, hopefully, most landscaping business owners know that its important for their business to have a real website, they know, or at the very least, they have a pretty good idea, of just how many people use the Internet in search for landscapers and local businesses in general. And I like to think that for the most part you’re probably already online, or your actively working towards getting that website.
Right?
However, for many the whole idea of doing a website, I suppose one could say, seems a bit simplistic – to think that all you need to do is build it and they will come, is really not the case – if you really want your new landscaping website to thrive, your going to have to try a little harder than that.
Maybe you’ve heard it said before, if you’ve read The 5 Pillars of Creating a Successful Website, you’ve read me talk about the importance of having good content, fresh content, regularly updated content etc, etc, etc…
And I frequently tell my clients that and the most popular response that I get is “But that sound like a lot of work…”, then there’s that small awkward pause, where I just want say, “You know what hard work is?”, instead I say, “Yes, it does require some effort”, and that’s true, that does equal work – “But!”
Its just as if you went and did a job, maybe you planted some trees, but your never showed the customer how to look after those trees – you never once return to see how the tree were doing, soon the trees began to rot, needless to say, that customer never calls you back again…
Similarly, your website visitors want to do business with someone they know and trust, they want to be informed, they want expert and authoritative advice from a reliable source – so if you want your landscaping website to thrive, you need to strive to be that voice.
Idle hands make a man poor…
Doesn’t matter whether your landscaper, or a broker, with just little bit of thought you can find stuff to write about – maybe it’s winter, why not give your customers some tips and ideas for the winter months – do a special promo or a giveaway, keep those doors of communication open, and fresh – remember, most website visitors don’t become customers on the first visit, but if you can keep reminding then, keep them interested and engaged, you have a better chance of winning their business in the future.
Everything you just read me say is very simple very easy to implement yet, for most landscaping company owners who have been in business for decades, venturing into the web may be an intimidating experience, or it may be that you are, as one client put it, not very computer orientated – that’s where we come in!
Foamers is committed to helping our clients achieve the highest return on their investment. Should you wish to acquire more information about our landscaping template customization services simply get in touch and tell us what you think.
So there you have it, you now know one of the most important steps you need to take to start making your online business thrive. In the upcoming weeks we will be continuing this discussion, under the heading, lawn care marketing, and show you how you can launch your very own landscaping website and have it work for you 24/7.
If there’s anything you wish to add on the subject of lawn care marketing, questions, comments, please feel free to share your thoughts and comments and keep checking back for more updates. See you real soon!
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