What is The Single Most Important Online Marketing Tool You Absolutely Need to Have for Your Website?
Posted on 09. Dec, 2009 by Dave in Tutorials
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There is no doubt, being able to follow up with your prospects & customers is the single most important marketing tool you absolutely need to have in order to continue to grow and sustain your business.
To do that, and be affective at it, you need some sort of tool that allows you to organize and easily email your leads – where’s once text-based emails where consider the norm, and perhaps to this day you are still doing your marketing with basic text emails, there’s now a wealth of rich media, technology and functionality to consider.
One solution, which is what I use and recommend all my clients to use, is the help of something like CakeMail or add2it or PHPList, these tools really make it easy to send and manage your HTML messages. Phplist in particular is great because it has a built in WYSIWYG HTML editor that allows you to create and view your HTML message even before you send it out, plus it’s free! Other services such as CakeMail and the like, offer free newsletter templates you can edit.
Besides that, in our continuous effort to increase our level of service, Foamers now offers custom newsletter template design,(at just $179 a pop), in a number of custom styles such as…
CSS Left Frame LayoutThis is a two columns liquid layout with the left column being static, always in view.
CSS Right Frame Layout
This is a two columns liquid layout with the right column being static, always in view.
CSS Top Frame Layout
This is a two rows liquid layout with the top row being static, always in view.
CSS Bottom Frame Layout
This is a two rows liquid layout with the bottom row being static, always in view.
CSS Left and Right Frames Layout
This is a three columns liquid layout with the leftmost and rightmost columns being static, always in view.
Should you wish to acquire more information about our newsletter template customization services simply get in touch and tell us what you think.
In sum, them, while basic text email might be slightly less complicated to built, HTML formatted email can look just like a real web page, with everything from graphics to links, colorful fonts, interactive form, charts you name it. Combined, this allows you to follow-up and interact with your customer in a more professional and effective way.
The bottom line is that email marketing is one of the most powerful marketing tools available for developing relationships with your customers – finally, the other thing you need to remember is that most website visitors don’t become customers on the first visit, but if you can keep them interested and engaged, you have a better chance of winning their business in the future. When it’s done well and with your customers in mind, Email Marketing is a powerful tool.
Finally, follow these five fundamental elements when designing your newsletter template.
1 – Always use absolute URLS for your graphics (ie http://foamers.net/blogger/wp-content/uploads/2009/12/layout.gif )
2 – Do not save your images as attachments (nobody in their right mind will ever open some strange attachment,) but store them on your web server so that they may display properly in the email.
3 – Send it to yourself before sending it to your subscriber list. And if possible send it to a buddy who has a different email program than you, to be sure most of your subscribers can read it on their computers.
4 – Once your satisfied, save it as a template. Then you can just open the template whenever you want to send html mail and most of the work will be done for you.
5 – If you still feel uncomfortable around HTML I highly recommend that you go on a multimedia or web design course just to get a feel for the fundamentals – and to pick the brains of other Internet entrepreneurs, which is always useful. One way to learn from us right here is simply to subscribe to this feed.
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