Template Customization

Custom Landing Page Design

Posted on 31. Mar, 2009 by Dave.

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To help you understand the key elements you need on your landing page Joy Gendusa, founder of PostcardMania the nation’s fastest growing direct mail postcard marketing firm has put together for you the 7 most important elements that go behind a perfect landing page and the rationale behind their usage.

1. A design & color scheme that matches the ad that brought them there. The reason for this is you don’t want people to think they ended up in the wrong place. You are communicating a particular communication (service or product) and you want to make sure that your landing page has the same look and feel as the ad that directed them there for further information.

2. Additional information about the topic in the ad that brought them there. Since you are continuing the communication with a landing page, you want to ensure that you do just that. If there is nothing new in the landing page, your prospect is going to wonder why they visited your landing page because they’ve already gotten all the data – and then they are going to leave your landing page. That is not what you want them to do. You want to give them some more information that is new data, such as more information on the offer, links to get more information, or even a giveaway. But don’t give it all away there either. You are warming them up and want them to keep reaching.

3. Make sure there is a good reason for them to go to your landing page (e.g. coupons, reports, additional access to information, free consultation, free samples) More people are going be interested in getting something or learning something rather than being sent a sales pitch – so giving something of perceived value away for free – like a white paper or informational report or additional access to information or even coupons, etc. – these can position YOU or YOUR COMPANY as the experts in the field.

4. A fill in form to capture data. Don’t just give the stuff away that I mentioned above without getting something in return. Make them fill out the form so you can collect their contact information. That is the exchange. It won’t cost them money, but they have to give you their contact info (so later you can sell them stuff).

The reasoning is this. You are moving people through the sales process – you don’t only want the people who are ready for more information (which are your hottest leads). You want everyone, so you need to find ways to get their information and then you can continue to work them through to the point where they are interested in getting more information about your service or product. You do this by continually communicating to them, but you are going to have to give away something first in exchange for their very valuable contact information.

5. Add ‘Trust Logos’… online security, BBB, affiliations, etc. Anything you have to build credibility.

The more things people see that they are familiar with, the more they are going to trust something. Let’s take an all-too-simple example. You have a certain kind of dog. Your dog is sweet and is the best dog in the world. Most likely when you see another dog like yours, you are going to have a natural affinity toward that dog.

Same goes with logos that people trust and are familiar with. Position your site with identities people already trust and are familiar with to increase your own credibility. You are basically saying, “These people trust me, why don’t you?”

6. All your company’s contact information so that your prospect can take the next step in whatever way they feel is necessary (email, phone, address, etc.). There are a lot of people that are further along in the sales process than the barely-warm or luke-warm lead. Those that are hot will want to contact you, so you need to have the information visible for them to do so easily. Make sure you have all your contact information on your landing page.

7. A dedicated phone number.In order to track reaches that find your landing page you could have a dedicated phone number just for that page. That way you can see who is calling because of the data on the page. Using a service that also records the incoming calls to that number can help you on the sales end too.

What can we do for you?

We do all types of landing page for all kinds of businesses. That means that we can do a landing page with or without forms, with or without Flash or have it custom made to your requirements and we can link it right to your Google PPC campaign. Feel free to contact us

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Choose Your Service Plan Website Maintenance – Monthly Or Pay As You Go

Posted on 26. Mar, 2009 by Dave.

Why Do I Need To Update My Website Anyway?

Because content is crucial for optimization and “fresh” or new content is an essential factor for ranking.

Imagine a movie house that showed the same movie for a whole month.

Moviegoers will definitely hate viewing the same movie for several times!

Similarly, your website should always provide exciting updates and information in order for visitors to ask for more and view your website again.

Otherwise the resources you dedicated to the development of your website will not be worth it. Websites can be updated daily, weekly and monthly depending on the nature of your services.

With the dynamic nature of the Internet, your site should continually hook and delight readers.

If your website is not doing that then you need to fix it

Every day that goes by is another day of an under performing site.

Our Website Maintenance plan keeps your website current and looking good.

And you call also choose your level of services according to your business needs.

Running your organization is foremost.

We can help you focus on that.

We have the skills in all aspects of developing and maintaining your website.

We deliver the updates on time and make sure that your website features the latest promotion and information about your company.

This way, you don’t have to worry about maintaining your website and keeping your competitive edge.

Just take care of your services. We take care of the website maintenance.

Clik Here to sign up now, or to learn more about our website updates package…

Also if you don’t have a web site yet, or are interested in launching another site, the best option for you is template customization. Our template customization services provide you with templates that look great with their images, unbranded graphics and placeholder texts.

So if you would like to discuss a template or your ready to begin customization or anything else just hop over to the contact page and talk to a website template customization specialist.

Talk to you soon…

Dave Collado
Senior Design Consultant

Also, for a limited time only I am offering my new eBook, “The
Essential Quintessential Misguided Newbies Guide To Web 2.0 - With Over
5,000 Words Of Practically Good Advice You Can Use” as a convenient PDF
download (my gift to you) for just ONE SINGLE DOLLAR! This is a genuine
opportunity for anyone who wants a quick, friendly way to start your Internt
business. Time is limited, so buy
my eBook today.

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Flash Powered osCommerce Template Who’d A Thunk It?

Posted on 26. Mar, 2009 by Dave.

Yesterday TemplateMonster introduced it’s first ever Flash-powered osCommerce template – and I got to say its actually pretty impressive. Basically all it is thought is a osCommerce template with cool little Flash animation on top, aside form the Flashy Flash everything else is just about the same.

The categories, products and everything else are not Flash, however, the layout is really nice and fluid and the animation is also really cool. And as always you get all the fla files so you can edit the Flash and add your own images, products, specials whatever….

If your not yet familiar with osCommerce online shop e-commerce solutions and you would like to know more about it you should read this – The future of eCommerce store development!

So if you been thinking about making an online version of your store this is your opportunity – never before have online stores been so impressive and functional at the same time. Do not hesitate to purchase it now!

Also don’t forget, we can customize any template for you, so should you wish to acquire more information about our template customization services simply get in touch (Hablamos español) and tell us what you think.

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Why Your Outdated Website Might Be Costing Your Money!

Posted on 02. Mar, 2009 by Dave.

Have you ever taken a good hard look at your website and asked yourself these two questions.

How is my brand perceived as opposed to my competitors and how is my website doing in terms of aesthetics and functionality?

If it’s not doing a good job, fix it fast!

Every day that goes by is another day of an under performing site.

If you don’t have a web site yet, or are interested in launching another site, the best option for you is template customization. Our template customization services provide you with templates that look great with their images, unbranded graphics and placeholder texts.

That does not mean you should just focus on making your site look pretty and forget all about functionality and usefulness but you shouldn’t overlook your sites aesthetics either.

Websites like Ryanair, eBay, Amazon, Google, Craig’s List, My Space, and YouTube are ugly websites. They are also hugely successful websites.

So, why bother?

The only reason those websites can afford to be ugly and still so successful is because they provide a variety of services for little or no cost. But with the average plumber, handyman or landscaping website that’s not the case.

You’re not running classified adds or building communities you’re simply sealing yourself and to convince customers to buy your service you have a very small window of opportunity, and it doesn’t matter how great your product is, because no one is going to want to stick around to read about it, if your website looks unprofessional.

For you, good branding and a strong presence are huge!

We are here to give you a prestigious edge over all your competitors and to make the web design both beautiful and functional. Besides that we can customize any template for you despite of the fact that you may have bought it from other websites. You just need to choose a template and then give us some general information (e.g. some suggested color schemes, colors to avoid, styles or websites that you likes etc).

Our professional web designers guarantee our work is W3C validated and thoroughly tested before being put into use.

Don’t make the same mistakes so many others have. I’m talking about small business owners who will rent expensive gear, buy their supplies economically, spend hundreds of dollars on advertising, and then hire a cheep freelancer with questionable skill and ability to do their template customization, or what worse, try to do it themselves.

Chat with a template customization specialist.

We offer everything from template customization to flash template customization all ready-made website designs that can be used as a high quality alternative to your outdated website.

So if you would like to discuss a template or your ready to begin customization or anything else just hop over to the contact page and talk to a website template customization specialist.

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