Template Customization

How to Use AdWords to Explode Your Business

Posted on 17. Sep, 2008 by Dave.

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In this article Frank Rumbauskas a Google-Certified AdWords Professional introduces you to the many important benefits of using AdWords and offers you tips on how to make your campaign a success by continuously generating new leads.

Personally, the reasons I prefer using Google AdWords over any other type of PPC service are number one, because it grants me access to googles enormous advertising network and also because AdWords charges me only if and when someone clicks my ad, and not just when the ad is displayed. Significantly, however, a click on your ad may not always mean conversion. In online advertising, a conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead.

In other words all the hits in the world amount to nothing if the user is not compelled to take action. Clearly then, for conversion to occur the overall aesthetics and user friendliness of your website play heavily on the success of your ad campaign. In the next article I’ll show you how the right template customization make it easy to increase your site effectiveness and visitor satisfaction, which leads to higher conversion rates and a higher return on your investments.

AdWords, when used properly, will not only grow your business and list exponentially but it is very cost effective as well. There are many people who have tried using a pay-per-click program such as Google AdWords but have failed. Why did they fail?

One of the main reasons that internet marketers fail with their AdWords campaigns is because they are lazy. Honest, but true. AdWords is not a guided missile to riches that you can simply fire and forget. Like all things in life that provide a great reward, a successful AdWords campaign is something that you have to work at.

1.) Understand the Nature of the Beast

The most important thing in a successful AdWords campaign is developing an understanding of the system. It may not be rocket science but it is pretty darned close. Before you begin, head over to the AdWords site and read the FAQ. Then hit the Google search engine and visit some message boards dedicated to AdWords. If need be, pick up a guide and read it as well. The more that you know about the system and how it works, the more you will be able to take advantage of it.

Take the opinions of others into consideration but do not let them guide you. On some of the internet marketing forums you will find that many people are against AdWords and other pay-per-click systems. Many times this is because they jumped in with both feet before they understood the system and therefore they failed. You are not going to fail because you are going to take the time to do your research BEFORE starting your first campaign.

2.) Set Spending Limits

AdWords gives you the ability to set daily spending limits for keywords. Use this feature to control the cost of your ads. If you only want to spend $75 per day on advertising, set that as your limit and the system will stop serving your ads when your limit has been reached.

3.) Create Relevant Ad Copy

When creating an ad the goal is to achieve top placement at the lowest cost. One way to accomplish this goal is to include your keyword in both the headline and body of your ad. This increases the relevancy of your ad and thereby lowers the cost.

4.) Use Different Types of Keywords

How often your ad is displayed and how it is triggered is really up to you. There are 3 main keyword types that you can use.

Broad Match – example: fine dining??This phrase is entered without quotations or brackets. You ad would be triggered anytime a user enters a search string that included the words “fine” and “dining” regardless of order or placement.

Phrase Match – example “fine dining”??Enter this type of phrase with quotation marks surrounding it. Your ad will be triggered by searches that contain the words “fine dining” in that order.

Exact Match – example: [fine dining]??This type of keyword is entered with brackets. To trigger your ad a user would have to conduct a search that exactly matches the keyword phrase.

Use of keywords and match types can help your keep your costs within reason and lead to a successful AdWords campaign.

The 4 topics discussed here are but a few of the many strategies that you need to learn and understand to be truly successful in the AdWords game. Get as much information as you possibly can and use it to explode your business.

About the Author
Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. To download 10 chapters of Frank’s AdWords system and get his free AdWords Tips newsletter, please visit http://www.adwordsinsidesecrets.com

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Blogging Basics: Importance of Blog Design

Posted on 06. Sep, 2008 by Dave.

Blogs are becoming more and more popular. In many quarters it now seems that having a blog is more normal than not having a blog. Blogs are a place where you can rant and rave about things that have effects on your daily life, keep a diary, or talk about your favorite hobby. Now many Web businesses are starting blogs to keep in contact with customers and give customers the heads up on new products and services being considered.

The blog has become a marketing tool. Internet promotion is no longer simply a matter of having a website and advertising its existence on every popular website and in every popular newsletter. Now you can promote your business products and services with blogs.

People who spend a lot of time using the Web have likely read many blog posts whether they realize it or not. Most of the younger generation either has blogs or spends a great deal of time reading friends’ blogs. The young adults of today spend a great deal of time reading blogs such as those put out by their favorite authors or blogs that have product reviews.

One of the most interesting recent developments is that people of all ages have started using blogs as a source for the latest news. Blogs provide up to the minute eye-witness accounts of major events within minutes of their occurrence. On the other hand, blogs don’t have to be approved by any fact-checkers or editors before they are posted. So the reliability of blogs as a news source is questionable.

The main idea is that blog reading is becoming a more and more normal activity, undertaken by average people. For a Web marketer, the prospect of having a blog means more Web traffic if the blog has many readers.

There are a lot of things you can do to improve your blog’s traffic. You can advertise it as a pay-per-click search listing in search engines. You can also swap links with other blogs and websites. But, it is even more important that you provide interesting content in your blog that will keep your blog’s readership levels high.

The Importance of Blog Template Design – Most people know the information I’ve already given you. What most people don’t realize is how much the blog template design plays a roll in the success of a blog. Even whether or not people find your content amusing can be heavily impacted by the surrounding environment your blog provides to your content. Most blog software and blog hosts offer a basic set of templates that you can use to make sure your blog is organized. If you don’t do your own blog template design, you should at least customize one of these blog templates.

Blog Template Customization – Advertisements It may not seem like advertisements are a feature that enhances a blog, but the truth is that pertinent advertisements serve a purpose to those who are interested in your topic. Google AdSense is one of the top advertisement services currently being integrated into blog templates. However, it is also an excellent source of revenue for your blog.

Audio Content While not directly a piece of the template, seamlessly embedding audio into your blogs can make them much more interesting for site visitors. You can also include quick links to audio in your blog template navigation bar.

Banner Customization You should create your own banner for your blog, not use the placeholder banners provided with the basic blot templates. Make it relevant to your blog topic and suitable for your business image.

Favicon for Personalization Use a favicon to further brand your blog. This will give people a personalized feel for your site in their bookmarks and next to the blog address. It should be consistent with your blog and business image.

Page Features Take the time to customize your blog template skins. Make sure the layouts and backgrounds are consistent with the rest of your Web business site. You don’t want a generic blog design to hamper your branding.

Photos for Personalization You ought to not just include photos in your blog entries, but also place them wherever they will supplement your company image in the template. Use borders around your photos to give them a framed look.

RSS Feeds Make sure you enable the RSS feeds option on your blog template setup. Those with newsreaders or using Web RSS feed services will see the headlines and content of your blogs. They can click on headline links to read more from your blog site. This is one of the best ways to get exposure and a constant stream of dedicated readers to your blog.

About the Author
Everybody can blog but not every blogger makes money! If you are serious about wanting to make money blogging , then make sure you pick up the essential guide at http://www.blogforprofits.info and find out how you can get set up your blog correctly and start blogging for profits from the very first day.

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