My new site: It’s finally here! I lost count of the hours I spent creating this baby, but one thing is for sure: I’ve worked very hard, and I’m very proud that I can finally launch it. While I may write an in-depth article about my design process in a later article, I’ll share some of my thoughts about its initial design today…
Looking back
My previous site has been far more successful than I ever dreamed it could be. Yet, I felt it was time to move on. Some people wondered why I wanted to redesign. So many people like it, so why change it? Well, just like many other graphic designers, I always want to improve my own creations. Some sort of gene must prevent you from being pleased by your own creations after a certain period of time. I always say I am my own worst client.
When I launched my previous site, I was trying out different things, such as interviewing designers, illustrators, and other artists. Later on, I also began writing about modern home design from time to time. But, as with other sites (and many aspects of life), you grow and experiment, and before you know it, you need to restructure in order to have balance, clarity, and an experience that makes sense. I was bothered by the way you had to navigate through the old site to get to the content you wanted, and I sensed that a lot of good content was sort of hidden and hard to find.
My new icon uses bright colors that match my personality. I’ve used a three-dimensional geometric object with V shapes to reflect the first letter of my name.
New approach
This post’s title and homepage already reveal that this isn’t a simple redesign—some new colors, new look, new skin. No, with this new site I want to clearly differentiate my areas of interest so that people can enter the site and immediately focus on the subjects that impassion them. Secondly, I see a critical need for sites that have only one voice when designers are looking for graphical inspiration. I know that I’m not inventing the wheel here, but often inspiration sites are run by several people or have many reader contributions. The result can be a mix of too many different styles (and levels of quality) all shouting at you. This isn’t the environment in which I feel inspired. I need one very selective voice, a sort of design firewall that filters out all the junk so you discover quality instead of just quantity. I need a clean environment to see the array of inspiring pieces; this means guided direction and no flashing ads. I’m trying to take a different path and find that niche. Last, but not least, I’m proud to be Belgian. But, unlike Dutch design, you don’t see much on the internet from our little country. I’d like to change that by sharing some of Belgium’s graphic designs from the past and the present.
Four different sections
On my new site I make a clear distinction between graphic/web design and modern home design because I realize that not every graphic designer is interested in both. I decided to split these into two sections. I also added two new sections, both gallery-style, that I hope you’ll enjoy. So I offer:
- Graphic & Web Design
- Modern Home Design
- Belgian Graphic Design
- My colorful wellspring of inspiration
New look
The color palette
As much as I like the look of my previous site, a new direction was needed to create this site. A new approach calls for a new look. I knew I wanted to have a completely different color palette. This time, no light text on dark background, yet I didn’t want a light background, either. One of the strong points of using a dark background is that illustrations and photos pop more. This was the main reason why I chose this particular color palette. For this site I tried to find the middle ground without resorting to plain mid-grey. Mid-grey isn’t an inherently wrong choice, but it would be for my site, as I believe that colors on a personal site should reflect who you are—your personality. This is one of the fun, but also most challenging parts of creating your own website, especially for a lover of color, as I am.
The new icon
The icon was created purely from experimentation with shapes. After doodling for a while, trying out different things with the letter V, from curly, rounded ones to a 3D look, I ended up with this kinda weird cube. People who have seen some of my illustrations know that I like geometric shapes, so combining one with the V shape was a natural choice and felt right. The straight lines, combined with the transparent effect, give the icon a modern look, which I believe goes perfectly with the new look of this site.
Neutraface of House Industries, the typeface of choice for my new design.
The typography
Chalet has been a signature typeface for me, but since I’d chosen to go for an entirely new look, I also wanted to change the typeface. I have a preference for sans serif fonts, especially for big headings. After investigating for some time I decided on Neutraface. I’m using different Neutraface fonts for my large headings and navigation.
As for the body text, I initially wanted to use the MS Vista typeface Corbel. However, the alternatives, such as Lucida Grande or Sans, Verdana, Helvetica, or Arial, appear much bigger, so the layout can look quite different when seen with one of those typefaces. That’s why I chose Lucida Grande/Sans instead.
The header illustration
The “girl illustration” in my header, which sort of represents an idealized version of me, became my trademark, so it was clear to me that I should use her here, too, but with a different and more refined look. The previous girl illustration was inspired by a photo of me, that I used on my first blog. This time I didn’t use an actual photo. I just tried to imagine how I wanted to see myself in the header. In the previous version I liked the shyness, which reflects me; this time I tried a more confident look with a seductive flair. Maybe it’s the “me” that I want to be :)
My new header illustration, using a bit more contrast than on my previous site, and trying out a more confident expression.
Geeky bits & love
Maybe you have noticed this already in my footer, but in case you haven’t, I’ve created a page where I answer a lot of rather *geeky* questions people might have about this site, together with some credits to people who have been a tremendous help during this design, code, and implementation journey.
RSS Feeds
With the new things going on I’ve also created some new RSS feeds to subscribe to. People who are currently subscribed to http://feeds.feedburner.com/veerlesblog are automatically subscribed now to receive ALL the content from this blog. If you do not want that, I suggest that you opt for the separate feeds found at:
Out with the old and in with the new
I hope you enjoy every pixel of it and its content. Oh, and before I forget, for those who are worried about all my old articles, and for those who believe this site is just plain rubbish and would love the old site back, here you go. From now on, maybe old, but not dead—just archived.






































Wouldn’t mind resting my weary head on a
Wouldn’t mind resting my weary head on a





