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An Introduction to Local Search For Offline Service Businesses
Posted on 07. Jan, 2010 by Chestin Salisbury - EzineArticles Expert Author.
Local Search is a concept that is presenting something of a win-win situation for both businesses and consumers. Popularized in recent years by search engines such as Google, Yahoo and Bing, this is an idea many small businesses are now cottoning onto and reaping enormous benefits in return. As a business owner, this idea is well worth your time.
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Lawn Care Business Marketing – 3 Ways to Fight Customer Attrition
Posted on 03. Sep, 2009 by Chestin Salisbury - EzineArticles Expert Author.
One of the BIGGEST challenges of growing any successful lawn care or landscaping business is making sure your customers stay with you month after month and hopefully year after year. Because it’s at least 5-10 times more expensive to land a brand new customer, you really should do everything within your power to keep those customers you already have. Here are 3 quick ideas you can quickly implement to help you fight customer attrition and hold onto them for longer, allowing you to make more money from each customer and grow your lawn care business faster.
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5 Steps to Being Super Productive in Your Lawn Care Or Landscaping Business
Posted on 27. Aug, 2009 by Chestin Salisbury - EzineArticles Expert Author.
One of the biggest challenges to growing any successful business is figuring out how to get all the things done that are on your ‘To Do’ list. If you’re anything like me, it seems as if the list never goes away and in many cases, seems to multiply like rabbits!
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5 Social Media Tools to Grow Your Lawn Care Business
Posted on 25. Aug, 2009 by Chestin Salisbury - EzineArticles Expert Author.
Even if you don’t spend very much time online, chances are you’ve heard some of the buzz surrounding something called ‘social media’. Well, because most green industry businesses do an overwhelming majority of their business offline, chances are you may not be familiar with what it is and IF it can really help you grow your business.
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Lawn Care Business Secrets – 5 Steps to Growing Your Business FAST in Any Economy
Posted on 20. Aug, 2009 by Chestin Salisbury - EzineArticles Expert Author.
Growing a business requires taking action. While most businesses seem content to sit back and allow the economic situation to dictate their results, savvy business owners take matters into their own hands and take massive action to achieve results fast. These 5 steps will help you set a course of action in order to grow your business fast.
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Your Green Industry Business – Is It The Business You Wanted Or Does It Have A Mind Of Its Own?
Posted on 30. May, 2008 by Chestin Salisbury - EzineArticles Expert Author.
Is your lawn care or landscaping business everything you hoped it would be when you started it or has it become a total nightmare? Are you chained to your business 24/7 without any hope for escape? If so, these 5 steps will help you seize control of your business and redesign it so it can become the business you imagined when you first hung out your shingle.
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12 Month Marketing Calendar – Your Turn-By-Turn Navigation System To Business Success
Posted on 02. Jan, 2008 by Chestin Salisbury - EzineArticles Expert Author.
Every smart business owner knows that in order to grow their business, they must continually be marketing their products or services. Unfortunately, life has a way of derailing good intention. In order to avoid this, a 12 month marketing calendar provides a detailed roadmap for carrying out your marketing plan.
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Lead Generation – 5 Keys to Generating Leads With Minimal Waste and Maximum Effectiveness
Posted on 08. Mar, 2007 by Chestin Salisbury - EzineArticles Expert Author.
Building a successful small business can be a daunting task and without an effective lead generation system, it can be infinitely more difficult. However, if you’ll keep these 5 key elements in mind as you develop yours, you’ll soon be acquiring more than enough quality leads effectively, efficiently, and with less waste.
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Direct Mail Sales Letters – 10 Key Elements to Creating Marketing Pieces That Get Results
Posted on 03. Mar, 2007 by Chestin Salisbury - EzineArticles Expert Author.
While a well written sales letter definitely has the most potential for generating a fantastic ROI, it also has the potential to be a huge failure if not done correctly. consumers today are absolutely bombarded with marketing materials and advertisements. So much so that if your piece doesn’t stand out from the crowd, it could easily get lost in the avalanche of junk mail. To help combat this potential disaster with your next direct mail piece, here are 10 key elements that will help you deliver a super-successful marketing piece.
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Small Business Websites – Is Yours Doing Everything It Can to Help?
Posted on 08. Feb, 2007 by Chestin Salisbury - EzineArticles Expert Author.
Having a website is a critical component of doing business in today’s marketplace. More and more people are going online to find their service providers and as such, it’s become increasingly more important for you to be there when your potential customers come looking for you. But having a website that actually works for you is more than just a bunch of fancy graphics and some information about your company. If you want a powerful tool that works to help grow your business, here are a few keys to keep in mind about your website.
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Lawn Care Business Marketing – 5 Ingredients of Successful Offers
Posted on 11. Dec, 2006 by Chestin Salisbury - EzineArticles Expert Author.
While there are several ingredients that make up a successful sales letter or marketing campaign, you can significantly improve your results by presenting your prospects or customers with valuable offers. Including these 5 ingredients will help you achieve your goal of motivating your target market to take action on the message you’ve sent.
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Small Business Marketing – 9 Work ‘On’ Your Business Ideas To Stimulate Growth
Posted on 11. Dec, 2006 by Chestin Salisbury - EzineArticles Expert Author.
Building a successful business requires you to work not just in your business, but also work on your business. Marketing could be considered one of those work on your business activities that help ensure a profitable future. Here are 9 work on your business ideas to help you stimulate growth and ensure a successful business for many years to come.
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Powerful Promotions and Offers – The Power of Using Holidays to Market Your Busines
Posted on 13. Jan, 2006 by Chestin Salisbury - EzineArticles Expert Author.
One of the most important ways of growing any business is by continually presenting your customers and prospects with new offers and promotions. In doing this it’s important to come up with fresh, new ideas so you’re not pestering your customers with the same tired offers, but coming up with new and exciting offers can appear to be a challenging task. However, by using the power of holidays and current events you can quickly come up with a myriad of creative, fun, and exciting offers to present your customers and prospects.
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Growing Your Lawn Care Business – The 4 Areas of Focus
Posted on 06. Nov, 2005 by Chestin Salisbury - EzineArticles Expert Author.
Almost every business wants to grow and this can only be done in 4 ways. By understanding each of these 4 areas and how to maximize each one, the smart lawn care business owner is able to create a plan for growth that address each of these vital areas of potential growth.
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Avoiding Common Web Site Mistakes
Posted on 06. Nov, 2005 by Chestin Salisbury - EzineArticles Expert Author.
As a search engine marketing consultant, I see a lot of websites that haven’t been optimized for the search engines. Over the years, I continue to see the same problems with what I call “non-optimized websites.” Typically, the biggest issues tend to be…
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Small Business Marketing – Understanding the 7 Step Sales and Marketing Cycle
Posted on 27. Oct, 2005 by Chestin Salisbury - EzineArticles Expert Author.
Simply hanging out your shingle or having an incredible product in now way guarantees a successful business. The lifeblood of any successful business is it’s ability to attract new customers. Understanding the 7 step sales and marketing cycle will give you the insight you need to attract constant streams of new customers and ulitmately take your business to the top of your market.
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Customer Testimonials – The Power of Having Others Tell Your Story
Posted on 27. Oct, 2005 by Chestin Salisbury - EzineArticles Expert Author.
It’s easy to say great things about my own product or service. When another, disinterested party says great things about my product or service, it carries considerably more weight and it goes a long way towards overcoming skepticism. Using customer testimonials is a powerful way to overcome skepticism and concern that potential customers might have.
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Food Storage
Posted on 27. Oct, 2005 by Chestin Salisbury - EzineArticles Expert Author.
Food-Storage is a good way to protect to protect all the nutrients contained in food.
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Lawn Care Business Websites – 5 Critical Elements You Must Have
Posted on 27. Oct, 2005 by Chestin Salisbury - EzineArticles Expert Author.
With the way the internet has become such an important part of how we conduct business, any lawn care business or landscaper wanting to grow their business must have a website. If you’ll be sure to include these 5 critical components in your website, your investment will quickly pay off in qualified, interested prospects and new customers.
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Direct Mail for Lawn Care Companies – 5 Secrets to Using It Successfully
Posted on 27. Oct, 2005 by Chestin Salisbury - EzineArticles Expert Author.
Direct mail can be a very powerful marketing method for lawn care companies when used properly. There are several key ingredients to a successful direct mail campaign and when followed, these steps will help you create a surge of new and repeat lawn care customers.