What is the appeal with Flash? I understand that Flash is very pretty and we want the website to be eye catching, but in order to let Google know what the website is about your going to have to do it in HTML. This is the one thing that I always let my clients know, specially in lawn care marketing, websites that are pure Flash have a very tough time being indexed in Google. All search engines in general have a very hard time reading Flash files, so though at first it may appear that Flash might get the job done, the truth is that Flash may be pretty on the outside but ugly on the inside.
So before you decide what to use for your lawn care website ask yourself, why not HTML? HTML is cross browser compatible, doesn't require a plug-in and loads faster. From a usability standpoint having a good website is all about giving users what they want in as minimal amount a time as possible. But even before that can happen, you have to make sure people can actually find your website. In other words why would you want to use something that makes it virtually impossible for Google to find your website?
Flash may be great for huge players like Wlat Disney, or Sesame street, but when it comes right down to ranking quickly and getting your phone to ring, I really have to say, enough with the flash already!!!