1 – Stop Procrastinating
Many people simply spend too much time trying to make decisions about their website. While it is important to weigh your options carefully and make informed decisions, too much time spent wastefully trying to make a decision can cause a significant delay for a project.
So, what are you waiting for?
2 – Should I go Custom or choose a template?
Custom design evangelists often claim that the use of website templates only ensures that you have a design that looks just like someone else’s website. Primarily because website templates may be resold, they argue, web templates are not unique and may give your company an unprofessional, unpolished appearance, and that you should always opt for a custom site.
The truth, however, is that a good quality website template, in tandem with professional and affordable template customization, can provide you with a unique and high quality design at just a fraction of the cost of hiring someone else to do a custom design starting from scratch.
In fact, whether they tell you or not, just as a wise contractor makes good use of a blueprint to guide the construction of a building to its successful completion, every web designer also uses a template or basis as his or her guide in creating a unique and well-organized web site.
So right away, two clear advantages are time and money. Typically speaking it can take many days for a good designer to create a preliminary mockup of such quality.
Also, consider the time necessary to piece the original design into slices and the actual rendering of the design onto HTML and resources spent validating that code on all major browsers. The cost of which will most certainly be passed onto you, the client.
3 – Make some crucial decisions
Previously, most developers worked by a rule that you had about eight seconds to get the users attention once they accessed your site.
Today, the new rule is now four seconds.
Remember always: Have an undiluted clear-cut call to action. Don’t let them get distracted! On the other hand, pages that have only one goal outperform the rest simply because of the fact that having two goals requires communicating two messages.
This is a really big deal, and something you should definitely take into consideration, especially if you’re seriously considering launching an online business.
Nevertheless, don’t just try to sale them something, without offering something that’s of value to them, but at the same time you have to find a valance – too many pages on the Web give great information, and then tail off, you have to have a clear call to action, and a basic system to move them through your pages and don’t use too many unnecessary graphics.
If it’s true that a picture speaks a thousand words, then it would be wise to assume that too many pictures can overlap a conversation, similarly, if you’re turned off by endless popups, grating audio and graphics that look like they’ve been lifted from the Vegas strip, then you shouldn’t expect your Web site visitors to react any differently…