1- Keep your template customization simple and easy to use so that the search engines can read it and assess its suitability each time your keywords are used.
In a frantic effort to deliver the latest technology we can never miss sight of the user's perspective. The fact is, unless web users are able to understand, use and navigate quickly through a web site, it will probably not achieve its objectives. I am not suggesting that all web design solutions are simple. A lot of web sites actually deliver very complex online solutions, however, no matter how intricate the web design, the interface with the user must always be simple and clear.
2 - Curb Your Enthusiasm – while it maybe said that a picture speaks a thousand words, then by the same logic too many pictures can overlap a conversation, moreover, the right use of white space can improve comprehension for the viewer by indicating the relationship between objects or groups of objects – forcing the eye to the center of interest and reinforcing continuity.
3 – Use common-sense - Common-sense is sometimes said to be the least common among the senses, so take some common-sense steps to ensure that your website helps users find their content easily. Ask yourself this - is your content organized in an easy-to-read hierarchical layout? Are you using HTML links on every page, and does each page provide internal links in the text to help the search engine crawler find its way around? Does your site offer a site map and do you include a link to the site map somewhere on each page? And last but certainly not least. Do your pages contain relevant information that clearly and accurately describe your content and is that text clear, crisp and legible?
Part B - Once the website goes live